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2017
March
C
cheshta
cheshta
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Exit Survey
I , Cheshta Arora an MBA-HR student, request you to kindly fill this questionnarie for my research purpose. the purpose is to identify the consumer buying behavior towards branded and non branded jewellery.
Do you wear jewellery?
Yes
No
Why do you buy jewellery for?
Investment/security
Fashion statement
Occasions
For gift
Festivals
Other
Are you aware of the various jewellery brands available in the market?
Yes
No
Where do you prefer to buy?
Branded store
Traditional family stores
Among which of the following branded
jewellery you prefer to buy?
Tanishq
Gitanjali
D’Damas
Asmi
Nakshatra
Other
Among which of the following non-branded jewellery you prefer to buy?
Talwar jewellers
khanna jewellers
Other
How frequently do you make jewellery purchases?
Once in a long time
Once a year
Whenever any occasion comes up
Do you think branded products are better than unbranded products?
Yes
No
Please rate the following factors which influences your purchase of branded jewellery.
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Price
Design
Quality
Brand name
Promotions and offers
Friends and family influence
Variety
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