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Charter Operator Survey US

Charter Operator Survey
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Hello,

Please participate in this WINGX survey about online charter sales platforms. It should take no longer than 10 minutes to complete.

As a thank you, we will offer a $50 online Amazon voucher to the respondents to the first 50 completed surveys. Please provide your response no later than Friday 21st November. Enter your email after the last question and, we will email you the voucher once we have verified the survey has been completed successfully.

Your name and the name of your company are strictly confidential and will be so treated under EU law. WINGX will never use or communicate your information beyond the processing of this survey.

If you have questions, please contact WINGX at +49-40-3284 6978 or [email protected].

Please provide your best estimate, or choose N/A if you are unable to provide an estimate. Not all questions are obligatory.
 
 
 
1. How many of your aircraft are available for charter?
   
 
 
 
2.  Of this charter fleet, what is the typical charter availability (e.g. not reserved by owner)?
 
1/4
 
1/2
 
3/4
 
Always
 
 
 
3. How close do you get to selling all your charter inventory?
 
1/4 sold
 
1/2 sold
 
3/4 sold
 
Sold-out
 
NA
 
 
 
4. During the year, approximately how many charter requests do you receive each day? Please try to average-out seasonal variance and give your best estimate.
   
 
 
 
5. What proportion of your charter requests come directly from end-users?
 
Less than 10%
 
10% - 25%
 
25% - 50%
 
50 - 90%
 
More than 90%
 
 
 
6. Out of your end-user requests, how many are actually sold?
 
Less than 1%
 
1 - 3%
 
3 - 5%
 
5-10%
 
More than 10%
 
 
 
7. What proportion of your charter requests come directly from brokers?
 
Less than 10%
 
10% - 25%
 
25% - 50%
 
50 - 90%
 
More than 90%
 
 
 
8. Out of your broker requests, how many are actually sold?
 
Less than 1%
 
1 - 3%
 
3 - 5%
 
5-10%
 
More than 10%
 
 
9.  Why do charter requests not convert to bookings? Please rank importance of each of the following reasons from 1-5 (5 being the most important). Please note that this an absolute measure, not relative to other options. In other words, more than one option can score 5.
1 2 3 4 5
Aircraft not available for requested dates
Request is irrelevant
Revenue opportunity is insufficient
Broker does not get business
 
 
 
10. From which of the following sources do your broker requests come? Please allocate percentage for each option, taking care that these add up to 100%.
Direct contact from preferred broker
Direct contact from any other broker
Automated email request from an online market place (e.g. Avinode)
Request notification from an online broker (e.g. PrivateFly)
0
 
 
11. Please estimate the different conversion rates for each of these sources of broker requests.
<1% 1 - 3% 3 - 5% 5-10% >10%
Direct contact from preferred broker
Direct contact from any other broker
Automated email request from an online market place (e.g. Avinode)
Request notification from an online broker (e.g. PrivateFly)
 
 
 
12. Which of the following online market place providers (i.e. market for broker-operator) do you use?
 
Avinode
 
Air Charter Guide
 
Charter Box
 
NBAA Airmail
 
Charter Nation
 
Charter Pad
 
None
 
Other

 
 
 
13. Please indicate your primary online market place.
 
Avinode
 
Air Charter Guide
 
Charter Box
 
NBAA Airmail
 
Charter Nation
 
Charter Pad
 
 
14. What are the major advantages for you of using an online market place? Please rank each in terms of 1-5 importance (5 being most important).
1 2 3 4 5
The best source for all charter requests
Best place to sell transient aircraft charter
Great for promoting availability
Easy-to-use platform for sending out quotes
Good for checking out other operators
Useful ancillary trip support services
 
 
15. What are the major disadvantages for you of using an online market place? Please rank importance of each of the following reasons from 1-5 (5 being most important). Please note that 1-5 is an absolute measure, not relative to other options.
1 2 3 4 5
The large number of irrelevant charter requests
The hassle of integrating aircraft availability and pricing
The risk of misinformation
The lack of personal touch
Downward pressure on pricing
Cost of subscription
Cost of broker commission
 
 
 
16. How important is your primary online market place for generating your charter sales? Please select which applies best.
 
Essential sales channel
 
An important sales channel
 
Not a primary sales channel but worth being on it.
 
 
 
17. What would you consider to be a cheap price per aircraft per month to pay for your primary online market place? Please indicate price (your local currency) which you would consider ´cheap´ for an aircraft typical of your fleet.
   
 
 
 
18. What would you consider to be an acceptable price per aircraft per month to pay for your primary online marketplace? Please indicate price (your local currency) which you would consider ´acceptable´ for an aircraft typical of your fleet.
   
 
 
 
19. What would you consider to be an expensive price per aircraft per month to pay for your primary online marketplace? Please indicate price (your local currency) which you would consider ´expensive´ for an aircraft typical of your fleet.
   
 
 
 
20. What would you consider to be a prohibitively expensive price per aircraft per month to pay for your primary online marketplace? Please indicate price (your local currency) which you would consider ´prohibitively´ expensive for an aircraft typical of your fleet.
   
 
 
 
21. Thinking about the current product quality and service of your primary marketplace, how likely are you to recommend your primary online market place to a friend or colleague?
«Not Likely at allExtremely likely»
012345678910
 
 
 
22. What is the main reason for your level of recommendation? Please indicate in comment box.
   
 
 
 
23. What would be the most important aspects that could be improved upon on to increase your recommendation? Please indicate in comment box.
   
 
 
24. In your view, what would be your preferred way to pay for an online market place service? Please rank from 1-5 (5 being the best) your preference for each different pricing model.
1 2 3 4 5
Subscription
Price per lead
Transaction fee for bookings
Free and funded by advertising
 
 
25. In the next 12 months do you anticipate:
Options: Rank from 1-5 (5 being the most likely) the likelihood of each scenario.
1 2 3 4 5
Greater usage of online market place
Developing an online booking platform specifically for your fleet
Joining a club of operators selling charter directly to end users
Building up end-user client base through direct marketing
 
 
 
26. In order to increase your charter sales from online sales platforms, do you intend to make your real-time (in other words, actual) aircraft schedule and availability visible to the market? Please select option which best applies to your expectation.
 
We already provide very accurate guidance on scheduling and availability
 
Yes, we intend to provide more accurate scheduling and availability guidance
 
No, we don´t think it is in our interest to provide this
 
Other
 
 
 
27. In order to increase your charter sales from online sales channels, do you intend to provide automated quoting in response to charter requests? Please select option which best applies to your expectation.

Please note: this refers to a real transaction price, not an estimate for guidance.
 
No, we will always want to retain control of pricing decisions
 
Yes, we are interested in this option
 
Yes, we already provide this functionality
 
Other
 
 
 
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