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Which do you prefer in your cereal?
 
Mini Marshmallows
 
Sugar
 
NO sugar
 
Raisins
 
Cookies
 
Other
 
 
 
Do you enjoy prizes in your cereal box?
 
Yes
 
No
 
 
 
If yes, which item would you prefer?
 
Toy Car
 
Princess
 
Mini Stuffed Animal
 
Playing cards
 
Theme
 
Other
 
 
 
Which cereal do you like most?
 
Lucky Charms
 
Fruit Loops
 
Cheerios
 
Frosted Flakes
 
Special K Original Flavor
 
Other
 
 
 
Does the images on the box affect your choice on cereal?
 
Yes
 
No
 
 
 
What nutritional values do you look at in a cereal? (Check all that apply)
 
Sugar
 
Calories
 
Fat
 
Carbohydrates
 
Sodium
 
Protein
 
Other

 
 
 
What size box do you buy?
 
Family Size
 
Regular Size
 
Miniature Boxes

 
 
 
How much are you willing to pay for a cereal?
 
$2-$4
 
$4-$6
 
$6-$8
 
$8+

 
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