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What is your gender?
 
Male
 
Female
 
 
 
How old are you?
 
5-15
 
16-25
 
26-35
 
36+
 
 
 
How often do you eat cereal each week?
 
0-2 times
 
3-5 times
 
6-7 times
 
8+ times
 
 
 
Which of these flavors would you prefer? Circle all that apply.
 
Chocolate
 
Vanilla
 
Strawberry
 
Peanut Butter
 
Granola
 
Honey
 
Oats
 
Other
 
 
 
 
Would you like marshmallows in your cereal?
 
Yes
 
No
 
 
 
How important is nutrition to your cereal of choice?
 
Very important
 
Somewhat important
 
Barely important
 
Not important
 
 
 
How important is a toy in your decision of cereal?
 
Very important
 
Somewhat important
 
Barely important
 
Not important
 
 
 
Would you be more likely to buy a cereal if there was a game on it?
 
Yes
 
No
 
 
 
How much would you pay for a box of cereal?
 
$1.00-$2.00
 
$3.00-$4.00
 
$5.00-$6.00
 
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