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Hello:
You are invited to participate in my survey the impact of celebrity endorsements on humanitarian work with focus on weibo influence analysis. In this survey, approximately 50 people will be asked to complete a survey that asks questions about does social media used by celebrities engage public more in humanitarian work in China? It will take approximately 10 minutes to complete the questionnaire.Please note this questionnaire is for people with weibo account. If you do not have a weibo account then you are unable to complete this questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for me to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Xiaoyan.Qin at 07857 459933 or by email at the email address specified below. [email protected]

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below

 
 
 
 
1. Which of the following celebrities are you mostly familiar with on weibo?
 
Wangfei
 
GuoMeiMei
 
ZhaoBaiGe
 
HuaJianMin
 
None of them
 
 
 
2. When using weibo, what kind of news are you most interested in?
 
Political news
 
Entertainment news
 
I don’t care any
 
Other
 
 
 
 
3. Do you know any Non-government Organizations? (NGOs)
 
Yes
 
No
 
 
 
4. ①If yes, can you list any of the NGOs?
   
 
 
 
4.②How did you know these NGOs?
 
Advertisements
 
Friends
 
Social Media
 
Agency
 
Other
 
 
 
 
4. ③Do you consider any NGOs’ successful?
 
Yes
 
No
 
 
 
5. ①If yes, what do you think led to their success?
 
Good service provided
 
Trust-worthiness
 
Low administration cost
 
The effectiveness of celebrities
 
Other
 
 
 
 
5. ②If no, what do you think led to their failure?
 
Bad service provided
 
Reputation
 
High administration cost
 
The effectiveness of celebrities
 
Other
 
 
 
 
6. Which is your favorite way of information dissemination on celebrities’ social media?
 
Posting links
 
photographs
 
videos
 
message board or discussion wall
 
Other
 
 
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