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Surveys
2013
August
C
Candy Bar Perceptions Survey
Candy Bar Perceptions Survey
Consumer Attitudes Towards Candy Bars
0%
Exit Survey
Hello! My name is Frédérik Sisa. I’m a UCLA Extension student currently researching consumer attitudes towards candy bars. Thank you for taking a few minutes to respond to this survey. Your participation will go towards delivering tastier treats to the market. And don't worry: your responses will remain anonymous and confidential.
Ready? Here we go…
How often do you eat candy bars?
Never
Hardly ever
Occasionally
Once a week
Twice a week
Three times a week
More than three times a week
If you answered “Never” to question 1, you're done with the survey. Thanks for your participation! If you answered anything else, please continue to question 2.
Which of the following applies to you:
I usually buy my own candy bars.
A family member or friend usually buys the candy bars for me.
How do you usually learn about new products (all products, not just candy bars)? Pick the one that applies most often.
Mail flyer
Social media (e.g. Facebook, Twitter, etc.)
In-store demonstrations
Television advertising
Electronic newsletters
Billboards
Websites
Public transit bench ads
Mail/print newsletters
Other (Please Specify)
If you answered (A) for Question 2, where do you buy your candy bars most often? If you answered (B) for Question 2, please answer on behalf of the person who buys the candy bars for you.
Convenience store (e.g. 7-11 or a gas station concession)
Grocery store (e.g. Ralphs, Vons, Safeway)
Warehouse club (for example, Costco, Sam's Club, Smart 'n Final)
Natural Foods Market (e.g. Whole Foods, Bristol Farms, Sprouts)
Mail-Order Catalog
Online / Internet
Candy shop / specialty retailer
Other (Please Specify)
Which of the following brands of candy bar do you recognize? (Check all that apply.)
Hershey's
Snickers
Enjoy Life boomCHOCOboom
Reese's
OCHO
Butterfinger
Buccaneer
Twix
Amy's (e.g. Crunchy, Crispy, Chewy, or Creamy)
Willy Wonka
Kit-Kat
Halfway done! Only five more questions…
6. Please distribute 100 points among the following candy bar characteristics. The more points you give to a characteristic, the more important it is to you. Please be sure your points add up to 100.
Fair Trade
Allergen-free (no peanuts, no soy)
Low-price
Taste
Certified Organic
0
How often do you buy organic produce?
Always
Regularly, but not always.
Occasionally
Rarely
Never
Which of the following statements describes your beliefs about genetically engineered (GE) ingredients:
I don't know whether GE ingredients are safe to eat or not.
GE ingredients are unsafe to eat.
GE ingredients are safe to eat.
What is your age and gender:
Female under 18
Male under 18
Female aged 18-24
Male aged 18-24
Female aged 25-34
Male age 25-34
Female aged 35-54
Male aged 35-54
Female over 55
Male over 55
Last question...which
one
of the following activities do you engage in most on a
regular
basis?
Arts & Crafts
Conditioning exercise / bodybuilding
Endurance sports (triathlon, marathon, long-distance endurance sports)
Surfing the internet
Hiking
Reading
Individual indoor sports
Watching movies
Team sports
Playing music
Fishing & Hunting
Individual outdoor sports
Camping
Travel
Volunteer activities
Dancing
Religious activities
Other (Please Specify)
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