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How many online purchases have you made in the past three months?
 
None
 
1 - 2
 
3 - 4
 
5 or more
 
 
 
When was your last online purchase from our company?
 
Within the last month
 
Between 1 and 3 months ago
 
Between 3 and 6 months ago
 
Between 6 months and a year ago
 
More than a year ago
 
Have not made any purchases
 
 
 
During your most recent online purchase, what types of products did you buy? Select all that apply.
 
Apparel
 
Jewelry
 
Housewares
 
Groceries
 
Electronics

 
 
 
How did you make your last purchase?
 
Online
 
By phone
 
Other
 
 
 
 
Which best explains the reason for your last online purchase?
 
Business use
 
Personal use
 
Bought it as a gift
 
Other
 
 
 
How important are each of the following when shopping online for products?
Least Important Most Important
Price of item
Shipping costs
Recycled/Environmentally friendly
Proceeds support a charity
Fast delivery time
 
 
 
What do you use to purchase products online?
 
Search engine (Yahoo, Google etc.)
 
Link from another website
 
Referral from friend or acquaintance
 
Online advertisement
 
Print advertisement
 
Other
 
 
 
 
How likely is it that you will purchase custom or unique gifts online?
 
Very likely
 
Somewhat likely
 
Neutral
 
Somewhat unlikely
 
Very unlikely
 
 
 
Do you typically purchase custom or unique products on certain sites? If so, which ones?
   
 
 
 
Please share any additional comments you have about our online shopping experience.
   
 
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