Building Brands for the Youth via Social Media in

On an average, how many hours do you spend daily on a Social Networking Site?

1-2

2-4

4-6

6+

Name the Social Networking websites you are a part of?

Facebook

Twitter

Orkut

MySpace

What, according to you, is the relevance of having an online presence for a telecom company?
(1 being the lowest and 5 being the highest)

You would join a Telecom brand's fan page because:

You like the brand

It is cool to be fan

It makes you feel connected to the brand

Other

What would you expect from joining a Telecom brand's fan page ?

Option to download wallpapers, themes, applications, ringtones, games etc

Updates about the latest offer

Quick link to online bill payment/recharge gateway

Other

Would you take part in online discussion on the fan page about the new service offerings ?

Yes

No

Maybe

Would you take part in competitions/online promotional contests in exchange of rewards (Recharge bonuses, Merchandise etc) ?

Yes

No

Maybe

Would you recommend such contests to your friends ?

Yes

No

Maybe

Name

Age

15 - 20

21 - 25

25 - 30