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AGE
 
20-30
 
30-40
 
40-50
 
50 above

 
 
 
GENDER
 
Male
 
Female

 
 
 
REGION
 
City
 
Rural

 
 
 
PROFESSION
 
Student
 
House wife
 
Self employed
 
Other employee

 
 
 
Annual Income (in lakh Rs.)?
 
Less than 3
 
3 – 5
 
5 – 10
 
Above 10

 
 
 
Prefered Food
 
Prefer home cooked food
 
Prefer outside food

 
 
 
Food Habits
 
Healthy Diet
 
Following a new diet
 
You don’t believe in dieting!

 
 
 
What types of credit cards do you have (Select all that apply)?
 
Visa
 
Mastercard
 
American Express
 
Discover
 
Diners Club

 
 
 
What kind of packaged food do you purchase?
 
potato chips, biscuits, and other snacks
 
ready meals
 
instant noodles, pasta
 
dairy products
 
baked goods
 
non-alcoholic drinks
 
chocolate confectionery
 
breakfast cereals
 
soups
 
sauces and
 
baby food

 
 
 
What types of credit cards do you have (Select all that apply)?
 
Visa
 
Mastercard
 
American Express
 
Discover
 
Diners Club