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Hello:
Thank you for your time today. As we mentioned in the email, we are doing a survey about how and where people shop for their children. We’re not selling anything, and we would like your honest opinions on the questions to come. We respect your privacy and will not share your information with any third party.
Please start with the survey now by clicking on the Continue button below.
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| * Are you the person in your household who most often buys children’s apparel? |
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| * Are you age 18 or older? |
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* Do you work for any of the following types of companies:- a retailer
- an advertising agency
- a research firm
- a children's products company?
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| Thank you for participating in our research. We are interested in your opinions on shopping for children's clothing. |
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| The first store I think of for children's clothing overall is | | | | The first store I think of for special occasion children's apparel is | | | | The first store I think of for children's clothing for school is | | | | The first store I think for children's clothing for play is | | |
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| * How often do you shop for children's clothing? |
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| * In the past year did you primarily shop for: |
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| If one of the children for whom you primarily shopped is a girl, which of the following styles best describes that girl's style of clothing? Please choose an answer based on the one girl you identified earlier. |
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| If one of the children for whom you primarily shopped is a boy, which of the following styles best describes that boy's style of clothing? Please choose an answer based on the one boy you identified earlier. |
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| What style of clothing do you wear most often? |
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| * Roughly how much in dollars did you spend on children's clothing in the past 12 months? | | |
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| Approximately how much did you spend at each of the following retailers on children’s clothing in the past 12 months? |
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| How important is each of the following to you when choosing a store to shop for children's clothing.
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| If money were no object, what store would you most prefer for children's clothing? |
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| And at what store do buy children's clothing most often? |
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| You mentioned that you buy most often from the Children's Place. What style or styles best describe the girls clothing you purchased there last year? And which styles from that store do you prefer? For this question and the next, if you purchased for more than one girl, please choose your answers for the girl you identified earlier in the survey. Check all that apply.
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| For which seasons did you purchase girls clothing at the Children's Place last year and which season from that store do you prefer ? Check all that apply.
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In column "A", please check off the characteristics that best describe your most preferred store.
In column "B", please check off the characteristics that best describe the store at which you buy most often.
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| Please indicate the extent to which you agree with each of the following statements when thinking about children's clothing.
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| The following is a list of statements that you may or may not use to describe the different brands below. Please read each statement carefully and indicate which characteristics apply to each brand. Check all that apply.
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| If one of the children for whom you primarily shopped is a girl, how would you describe her apparel compared to her room decor? Please choose the best answer below. |
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| Which style of room decor do you most prefer for a girl's room? |
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| Using the list below, please check off words that come to mind when you think of the girl and/or boy for whom you shop. For this question, if you shop for more than one boy or girl, please choose just one boy and girl.
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| Please indicate the extent to which you agree with each of the following statements.
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| Please indicate the approximate number of hours on average your child spends each week on each activity. Please write in number of hours per week for EACH activity. For this question as before, if you shop for more than one boy or girl, please choose just one boy and girl -- the same one you thought of previously.
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| Roughly speaking, in what range does your total annual family income fall? |
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| Which of the following categories best describes your ethnic background? |
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| How many children under the age of 13 are living in your household? |
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| What are the ages and gender of your children?
Place the number of children you have in each group in the corresponding box
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