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  1. Surveys
  2. 2010
  3. December
  4. B
  5. Brand Survey
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Exit Survey »
 
How often do you shop at the following places for cosmetics?
Never Occasionally Sometimes Often All the time N/A
* Brand websites (josiemarancosmetics.com, smashbox.com, etc.)
* Specialized beauty stores (Sephora, Beauty 360, Ulta, etc.)
* Ebay
* Discount stores (Target, Kohl's, etc.)
* Department stores (Nordstrom's, Macy's, etc.)
* Grocery stores (Ralph's, Kroger, Stop & Shop, Whole Foods, etc.)
* TV sites (qvc.com, hsn.com, etc.)
* Drugstores (CVS, Walgreens, RiteAid, etc.)
* Specialized beauty sites (sephora.com, beauty.com, ulta.com, etc.)
* TV (QVC, HSN, etc.)
* Walmart
 
 
 
* How much do you spend per month on makeup (both color cosmetics and skincare)?
 
< $20
 
$21-$50
 
$51-$75
 
> $75
 
 
 
How often do you purchase makeup (both color cosmetics and skincare)?
 
< 1 times per month
 
2-3 times per month
 
4-5 times per month
 
> 5 times per month
 
 
 
* What is your average purchase amount for cosmetics each time (for both color cosmetics and skincare)?
 
< $20
 
$21-$50
 
$51-$75
 
> $75
 
 
 
* What percentage of your cosmetics purchase is for color cosmetics vs. skincare? (the 2 options need to add up to 100)
Skincare
Color cosmetics
0
Values must add up to 100
 
 
 
* What percentage of your beauty products is drugstore vs. premium makeup brands? (the 2 options need to add up to 100)
Premium brands
Drugstore brands
0
Values must add up to 100
 
 
Please rank each media where you get information about cosmetics according to its importance.
Not at all important Somewhat important Important Very important N/A
* Google
* TV
* Newspapers and magazines
* Store salesperson
* Family and friends
* Brand websites (josiemarancosmetics.com, smashbox.com, etc.)
* Specific online beauty sites, blogs, and forums
* Social media channels (YouTube, Facebook, Twitter, etc.)
* Retailer sites (Sephora.com, Macys.com, etc.)
 
 
How important is each attribute in your decision to purchase cosmetics?
Not at all important Somewhat important Important Very important N/A
* Able to sample product beforehand
* Media recommendation (Allure, Vanity Fair, etc.)
* Convenient to purchase
* Beauty guru recommendation (YouTube gurus, bloggers, etc.)
* Family and friends recommendation
* Brand
* Salesperson recommendation
* Convenient to use
* Price
* Celebrity endorsement
* Quality
* Ingredients
* Packaging
 
 
Please check the statement that you feel applies to each brand (please check all that applies).
Tarte Neutrogena Josie Maran Benefit Bobbi Brown Lancome Revlon
* Natural ingredients
* Convenient to purchase
* Innovative
* Well known brand name
* Pretty packaging
* Good product formulation
* Has products that meet my needs
* Convenient to use
* Good price point
* High quality
 
 
Ten respondents will be chosen at random to win a gift pack of Josie Maran products for participating in this survey. To be eligible, please enter your contact information below. US residents only, please.
First Name : 
Last Name : 
Email Address : 
 
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