Brand Statements

Greenie’s Dental Chews
Milkbone Brushing Chew
Sogeval’s Clenz-a-dent Dental Sticks
Vetoquinol’s Dentahex Chews
Vetoquinol’s Enzadent Chews
Virbac’s Enzymatic Chews
Virbac’s Hextra Chews
Virbac’s VeggieDent Chews

With the C.E.T. Oral Hygiene line, you get the professional-grade performance and support you can rely on to realize the full potential of your dental practice.

Veterinarian key messages for C.E.T.

The comprehensive C.E.T. Oral Hygiene line:

- Is supported by scientific data and proven technology

- Is a trusted brand in veterinary dentistry from a company that has been pioneering dental innovation for over 25 years

- Comes with an experienced support team with a broad range of resources who are dedicated to helping veterinary professionals succeed

- Enables veterinarians to customize dental care protocols to their patients' individual needs and gives pet owners access to professional-grade products for proven performance at home

Additional C.E.T.key messages for clinic staff:

- The C.E.T. Oral Hygiene line provides valuable content that helps clinic staff continually develop their dental expertise and educates pet owners on the importance of dental health

- Features products that are available in a number of dosing and package sizes that make it easy for clinic staff to dispense to pet owners

Hextra
The unique chlorhexidine release technology contained in C.E.T.^® HEXTRA^® Premium Chews delivers optimal performance from the only professional-grade rawhide chew.

Hextra Messages:

The zone of inhibition is proof of the innovative binding technology that allows C.E.T.^® HEXTRA^® Premium Chews to be effective

- Maximal release of the most effective anti-plaque agent
- Persistence up to 24 hours
- Binds to dental pellicle
- Antimicrobial properties
Features the abrasive mechanical properties of rawhide that effectively aid in cleaning teeth

Allows for easy, once-daily use

Part of the C.E.T.® Oral Hygiene line—a trusted brand in veterinary dentistry from a company that has been pioneering dental innovation for over 25 years

VeggieDent Value Proposition: C.E.T.® VEGGIEDENT® Tartar Control Chews are a natural, vegetable-based option that delivers proven, professional-grade performance at home.

VeggieDent Key Messages:
 C.E.T.® VeggieDent® Tartar Control Chews deliver proven efficacy that veterinarians and owners can be confident in
 Features palatable flavoring that helps make treatment easy for owners and gives veterinarians the assurance they need to prescribe
- Easy to use
- Ensures proper compliance
 Offers an easily digested, natural, vegetable-based option for pets that require a special diet or owners who prefer an alternative solution to rawhides
 Part of the C.E.T.® Oral Hygiene line—a trusted brand in veterinary dentistry from a company that has been pioneering dental innovation for over 25 years