BRAND PROMOTION ON YOUTUBE

Hello: This is a simple survey about two products-Apple Iphone7 and Samsung Galaxy Note7 and their respective advertisements. I would like to know your perceptions about these advertisements.

If you have questions at any time about the survey or the procedures, you may contact Ms. Abha G. at the email address, [email protected]

It is for academic purpose and your participation will be appreciated in the Research.

Gender (M/F) :
Age (years) :

How often you buy a phone:

Quaterly

Annually

1-2 yrs

2-4 yrs

Please watch this Youtube video of iPhone 7 (https://www.youtube.com/watch?v=GeoUELDgyM4) and answer the following

* How do you feel after watching the advertisment?

Please watch this Youtube video of Samsung Galaxy Note 7 (https://www.youtube.com/watch?v=a0a6Y9JvPqo) and answer the following

* How do you feel after watching the advertisment?

Preferred brand Iphone7 or Samsung Note7 (I/S) :
Would you like to wear the logo of prefered brand (Y/N) :
Would you like to pay higher price if cheaper option available (Y/N) :
Would you wait if product not available till it gets available (Y/N) :

What types of utility served by the content prompt online sharing?

Useful to me

Useful to my friends'

Useful to other friends

Important for society

Reflects my taste

Makes my friends happy

Makes other people happy

Where would you like to share the content?

Which of your values match with your brands values?

How would you like to connect with your preferred brand?