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  1. Surveys
  2. 2013
  3. July
  4. B
  5. Brand Marketer Digital Marketing Survey
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Facebook, Pinterest, Video, Mobile… are brand marketers prepared to succeed in the increasingly important world of digital media and marketing?

Please take this 5 minute survey to share your opinion.

Survey results will be highlighted in an iMedia Connection article scheduled to run this fall and included in a research brief. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate.

Thank you in advance for your insight!
 
 
* Which label below most accurately describes your role at work?
 
Brand Management
 
Marketing Communications
 
Finance
 
Operations
 
Legal
 
Marketing Research
 
Accounting
 
Sales
 
Other
 
 
 
Thank you for your interest in this survey. Unfortunately your profile does not match the screening criteria.
   
 
 
 
 
 

 
 
* Which label below best describes your level within the organization?
 
Senior Executive / Leadership
 
Mid-Level Management
 
Entry Level
 
 
 
* Please indicate all of the digital marketing tactics and/or platforms that you use to reach your target audience (Choose all that apply):
 
Display/Banner Advertising
 
Email Marketing
 
Affiliate Marketing
 
Video Advertising
 
Paid Search
 
Websites and Microsites
 
Social Media Marketing (content development and distribution, campaigns, ie. Facebook, Twitter, Pinterest, Vine, Snapchat)
 
Mobile Advertising
 
Blogs
 
Social Advertising (Facebook, Twitter, Linkedin, etc.)
 
Search Engine Optimization
 
Mobile Websites/ Apps
 
None
 
Other
 

 
 
Please indicate your level of confidence in truly understanding how to get the most out of each of the digital marketing tactics and platforms below for your brand
No Confidence Low Confidence Medium Confidence High Confidence Complete Confidence
* Websites and Microsites
* Email Marketing
* Mobile Websites/ Apps
* Video Advertising
* Paid Search
* Social Advertising (Facebook, Twitter, Linkedin, etc.)
* Affiliate Marketing
* Mobile Advertising
* Search Engine Optimization
* Display/Banner Advertising
* Blogs
* Social Media Marketing (content development and distribution, campaigns, ie. Facebook, Email Marketing
 
 
How much do you agree with the following statements about digital marketing as it relates to your brand:

Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree
* It is important to the short term success of my brand
* It is important to the long term success of my brand
 
 
 
* What words would you use to best describe your company's efforts in digital marketing? (List as many words as you like)
   
 
 
On a scale of 1-5, how important are each of the following factors for brands to succeed using digital marketing?
Very Low Importance Low Importance Medium Importance High Importance Very High Importance
* Investing in digital marketing training for employees
* Hiring external expertise to help implement and manage digital tactics
* Investing to create strong digital content
* Investing in paid digital advertising
* Hiring external expertise to guide strategy and advise on best practices
* Investing to create strong digital platforms
* Hiring internal staff to help implement and manage digital tactics
* Hiring internal staff to guide strategy and advise on best practices
 
 
On a scale of 1-5, how would you rate your company’s efforts in addressing the following digital marketing success factors?
Very Poor Poor Fair Good Very Good
* Investing to create strong digital platforms
* Investing in paid digital advertising
* Investing to create strong digital content
* Hiring external expertise to guide strategy and advise on best practices
* Hiring internal staff to guide strategy and advise on best practices
* Hiring external expertise to help implement and manage digital tactics
* Investing in digital marketing training for employees
* Hiring internal staff to help implement and manage digital tactics
 
 
Please rate your level of agreement with the following statements about your company and digital marketing:
Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree
* My company has sufficient skills training in digital marketing
* Senior leadership relies too heavily on traditional marketing tactics like TV, Print and Radio
* Senior leadership at my company supports my brand’s efforts in digital marketing
* Senior leadership at my company has a clear vision for the role of digital marketing
* Senior leadership at my company seems out of touch with digital marketing
* My company has the tools to measure digital marketing ROI with confidence
 
 
 
* What words would you use to describe how you feel when you think about managing digital marketing efforts for your brand? (List as many words as you like)
   
 
 
Please rate your level of agreement with the following statements about digital marketing:
Strongly Disagree Disagree Neither Agree Nor Disagree Agree Strongly Agree
* I have enough time in the day to effectively manage my brand’s digital marketing efforts
* The digital marketing landscape has become too fragmented for me to manage myself
* I need to cut funding from traditional marketing tactics to fund my brand’s digital marketing
* I find it overwhelming to stay on top of fast moving changes in digital marketing
* My brand’s digital marketing efforts need to be better integrated with our traditional marketing vehicles
* My brand’s digital marketing efforts are spread too thin
* My digital marketing budget is large enough to achieve success
* I have a firm grasp on how to use digital marketing to build my brand
* I need more help from experts who can help me get the most out of digital marketing
* I consider myself an expert in digital marketing
* Brands that don’t invest in digital marketing today will be left behind by those that do
* My brand does not have a truly effective digital marketing strategy today
 
 
 
* What are your expectations for your digital marketing budget next year?
 
It will likely increase
 
It will likely be flat
 
It will likely decrease
 
 
 
By what percentage do you expect your annual digital marketing budget to increase?
 
 
 
By what percentage do you expect your annual digital marketing to decrease?
 
 
 
Thank you for completing this survey. If you have any final comments or suggestions feel free to enter them below.

   
 
 
 
 
 

This survey is distributed on behalf of Netplus, an iMedia top 25 digital agency and Finch Brands, a premier branding agency.