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  1. Surveys
  2. 2011
  3. May
  4. B
  5. Brand image of Coca Cola
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Name
   
 
 
 
Gender
 
Male
 
Female
 
 
 
Age
 
>10
 
10-20
 
20-30
 
30-40
 
40 and above
 
 
 
Occupations
 
Student
 
Employee
 
Professional
 
Housewife
 
Businessman
 
 
 
Which brand do you prefer the most?
 
Coca Cola
 
Pepsi
 
Others
 
 
 
Why do you prefer the above brand?
(Answer only if you drink Coca cola)
 
Taste
 
Advertising
 
Celebrity endorsement
 
Company image
 
Availability of the product
 
PR events

 
 
 
How many glasses do you consume per week?
(Answer only if you drink Coca cola)
 
≤1
 
1-3
 
4-6
 
7-9
 
≥10
 
 
 
How do you view Coca Cola as a brand?
 
Very Good
 
Good
 
Neither
 
Bad
 
Very bad
 
 
 
How much influence does the advertisement have on your choice of cola product?
 
Very much
 
A lot
 
Neither
 
Little
 
Very little
 
 
 
What do you think about the fact that companies use celebrities in their advertising campaigns?
 
Very Good
 
Good
 
Neither
 
Bad
 
Very bad
 
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