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Surveys
2017
March
B
BRAND IMAGE AND BRAND IDENTITY OF LUXURY HANDBAGS
BRAND IMAGE AND BRAND IDENTITY OF LUXURY HANDBAGS
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Do you use Handbags?
Yes
No
*
Have you previously purchased a luxury handbag?
Yes
No
How often do you buy a luxury handbag?
Once in a month
Once in two months
Once in six months
Once a year
How much do you spend on a luxury Handbag ?
Less than Rs. 10,000
Rs. 10,000 – Rs. 30,000
Rs. 30,000 and above
Where do you buy your luxury handbags from?
Luxury handbag designer stores
Multi-brand outlets
Online fashion retailers
Other
*
Which factors do you keep in mind while buying a luxury Handbag?
Brand name
Brand logo
Brand ambassador
Price range
Accessibility
Quality of the product
Durability of the product
After sales services
Options in design/colors
Trending
Popularity
*
Which is your most preferred brand of a luxury handbag?
Zara
Chanel
Louis Vuitton
DKNY (Donna Karan New York)
Marc Jacobs
Prada
Givenchy
Dior
Versace
Yves Saint Laurent
Michael Kors
Hermes
Gucci
Burberry
Fendi
Other
How satisfied are you with your preferred brand based on the following? (Give ratings, 1 star being the least satisfactory and 5 stars being the most.)
Brand name
Brand logo
Brand ambassador
Price range
Accessibility
Quality of the product
Durability of the product
After sales services
Options in design/colors
Trending
Popularity
Do you follow your preferred brand on any of these Social media websites?
Facebook
Instagram
Pinterest
Twitter
I don't follow
Other
Have you ever given feedback to the brand on its websites or through any other source?
Yes
No
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