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Help Us Create New Advertising!
We would like to invite you, our customer, to give us feedback on a new ideas for future advertising for The Children's Place. Your comments could help us choose what shows up in magazines, mailers, and maybe even TV! The survey will take about 5 minutes. Upon completion, we will email you a coupon for 20% of your next purchase at the The Children's Place.
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Notes:
On the next page you will see a "storyboard" concept for a new ad. A storyboard is an artist's rendering meant to give you a basic feel for the idea. Because the idea is new, there are no photographs or models used.
If this were to become a real advertisement, it would show real children wearing the latest clothing from The Children's Place. For now just use your imagination and focus on the main idea.
Hit "CONTINUE" to see the new concept:
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| Please take a few moments to look over this new concept and tagline for The Children's Place:
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| * What was your overall opinion of this new idea? |
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| What if anything did you like about this new concept? | | |
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| What if anything did you dislike about this new concept? | | |
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How different is this idea compared to previous advertising from The Children's Place?
Note advertising can include mailers and posters in stores. |
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| Think about what The Children's Place stands for... How well does the tagline "Value Every Moment" fit the Children's Place? |
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| When you first saw "Value Every Moment" on the screen, what came to mind? |
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| * And which one of these ideas came to your mind first? |
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| Finally, regardless of what came to mind, which one of these ideas is appealing to you? |
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All About You
The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential. |
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| * Please enter your zip code | | |
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| * Which category best describes your age? |
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| * Do you have any children ages 13 and under living in your home? |
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| Thinking about all the children under age 13 in your family.
Please place the number of children you have in each group in the corresponding box.
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| * Do you have and Grandchildren ages 13 or under? |
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| Do you consider yourself to be Hispanic or of Hispanic decent? |
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| * Which of the following categories best describes your ethnic background? |
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| * Last question. Roughly speaking, in what range is your total annual family income? |
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