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Surveys
2014
January
B
Brand Audit
Brand Audit
PBS Brand Audit
0%
Questions marked with an
*
are required
Exit Survey
*
What is your station called?
*
Does your station use the PBS multi-platform, primetime brand package that was introduced in 2009?
Yes, On-air (primary channel)
Yes, On-air (secondary or digital channel)
Yes, Online
Yes print
No
Yes, other
If you do not use the PBS multi-platform, primetime brand package, why not? Please check all that apply.
We use our own graphics package
We are using the older PBS graphics package (before 2007)
We are trying to differentiate ourselves from another station in our market
We don't have resources to implement it
Other (please specify)
*
Does your station co-brand with PBS? If yes, which co-brand model do you use?
Lock-up: Station call letters and PBS logo graphic in a "locked up" side by side combination
Hybrid: Station logo in primary position, with PBS logo and other relevant logos (i.e. NPR) in secondary positions
United: a geographic or numeric identifier connected to/united with the PBS name (i.e. Rocky Mountain PBS)
Endorser: Station logo and a copy line with a geographic or similar reference (i.e. PBS for the Basin Valley)
Not sure
We do not co-brand
Other (please specify)
If your station does not co-brand with PBS, why not? Check all that apply.
Building local brand
Joint licensee
Trying to differentiate our station in an overlap market
Other (please specify)
*
Where does your station co-brand? Check all that apply.
In station name
On-air bug (i.e. primetime)
Station collateral (i.e. stationary, business cards)
Tune-in promotion (i.e. spots, print ads)
Fundraising communications
Website, tune-in pages
Website, support pages
Educational services
We do not co-brand
Other (please specify)
*
Do you co-brand with PBS KIDS?
Yes
No
If yes, how? If no, why not?
*
How does your station apply "Be more"? Check all that apply.
As our station tagline
In combination with a local tagline
Spots in general audience/primetime breaks
Spots on website
Spots for special events, fundraising meetings, sponsor sales calls or GM speaking engagements
Spots, only if they are embedded within a program
Printed banners/posters/signs
Print advertising for branding/fundraising
Online video ad banners
We do not use "Be more" (please specify why)
*
What other branded services do you use? Check all that apply.
CREATE
WORLD
V-me
Next Avenue
PBS LearningMedia
PBS KIDS (24x7 on a secondary channel)
None of the above
Other (please specify)
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