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  1. Surveys
  2. 2011
  3. December
  4. B
  5. BRAND

BRAND

0%
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1. Hello Friends,

You are invited to participate in our survey on EVEREST Pre Engineered Building BRAND EVALUATION. In this survey, approximately 100 people will be asked to complete a survey that asks questions about EVEREST BRAND. It will take approximately 5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact NITIN KHURANA by email at the email address specified below.

[email protected]

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
2. Name of the Respondent
   
Organization
   
Designation
   
Division
   
Location
   
 
 
 
3. Please name the FIRST BRAND NAME that is coming in your mind if you think about Pre Engineered Steel Buildings product category?
   
 
 
4. Please name OTHER FOUR BRANDS that are coming in your mind if you think about Pre Engineered Steel Buildings product category.
name of brand
1
2
3
4
 
 
 
5. Have you heard about EVEREST Pre Engineered Steel Buildings?
 
YES
 
NO
 
 
6. Keeping in the mind of above mentioned brand names in Q2, please give your score to brands on following issues (on a 5-point scale where 1 = Very Bad, 2 = Bad, 3 = neither bad nor good, 4 = good and 5 = very good):
EVEREST INDUSTRIES KIRBY BUILDING SYSTEM INTERARCH BUILDINGS ERA INFRASTRUCTURES TATA BLUESCOPE
Reputation
Price
Design
Project Management
Service
Delivery
Responsiveness
People
Contribution to the community
Contribution to the environment
 
 
7. Please give your comments on following STATEMENTS against the EVEREST Pre Engineered Building (PEB) Product.
Strongly disagree Disagree Neither agree nor Disagree Agree Strongly Agree
EVEREST PEB is interested in more than just selling me and making a profit
There are no limits to how far the EVEREST PEB will go to solve a problem I might have
EVEREST PEB is genuinely committed to my satisfaction
EVEREST PEB will do whatever it takes to make me happy
When I see a publicity or advertisement of EVEREST PEB, I believe the information in it is accurate.
Most of what the EVEREST PEB say about its products is true.
I think some of EVEREST PEB is puffed up to make it seem better than they really are.
If EVEREST PEB makes a claim or promise about its product, it’s probably true.
To me, EVEREST PEB is very reliable.
I feel I know what to expect from EVEREST PEB
If I bought another product from EVEREST, I feel like I would know what to expect
 
 
8. How UNIQUE is the EVEREST PEB in terms of the following product characteristics (put ‘TICK’ mark)
Not at all Unique Somehow unique not clear Unique Highly unique
Reliability
Reputation
Price
Performance
Service
Professionalism
Quality
Durability
Warranty
Style
Not at all Unique Somehow unique not clear Unique Highly unique
Design
Delivery
Installation
Empathy
Responsiveness
People
Contribution to the community
Contribution to the environment
 
 
9. Please give your comments against following statements (put ‘TICK’ mark)
Strongly disagree Disagree Neither agree nor Disagree Agree Strongly Agree
I would feel proud to own this EVEREST BRAND
This EVEREST BRAND would be my first choice
I consider myself loyal to this EVEREST BRAND
This EVEREST BRAND must be of very good quality
I think the EVEREST BRAND is actively promoted and supported by the company
I have distinct opinion about the EVEREST BRAND
Given an option of second equal brand, I still prefer this EVEREST BRAND
This EVEREST BRAND meets my expectations
This EVEREST BRAND is having a technological leadership
I would recommend the EVEREST BRAND to others
Strongly disagree Disagree Neither agree nor Disagree Agree Strongly Agree
I feel an affinity with the EVEREST BRAND
This EVEREST BRAND offers very durable product
I admire the Organization that makes this EVEREST BRAND
The organization associated with this EVEREST BRAND has credibility
This EVEREST BRAND is different from others
I am emotionally connected with the EVEREST BRAND
I am aware of this EVEREST BRAND
I have difficulty in imagining this EVEREST BRAND in my mind
The organization associated with this EVEREST BRAND is investing in Research and Development
I think the EVEREST BRAND as a prestige brand
Strongly disagree Disagree Neither agree nor Disagree Agree Strongly Agree
I think the EVEREST BRAND as a functional brand
There is a positive relationship between price and performance of the EVEREST BRAND
I have difficulty in imagining this EVEREST BRAND in other that existing product category
I will be confused if this EVEREST BRAND gets into other unrelated product categories
The EVEREST BRAND has a rich history
The EVEREST BRAND has a distinct personality
This EVEREST BRAND works very well
I am impressed with the ethical business practices followed by the maker of this EVEREST BRAND
I am concerned about the good things done by this EVEREST BRAND
I am impressed with Corporate Social Responsibilities (CSR) activities of the maker of this EVEREST BRAND
This BRAND provides me a good deal
This EVEREST BRAND has exists my highest expectations
In the future, I am ready to pay a higher price for this EVEREST BRAND
 
 
10. Please give your comments on following DIMENSIONS against the EVEREST PEB(put ‘TICK’ mark)
Strongly disagree Disagree Neither agree nor Disagree Agree Strongly Agree
Sincerity(Grounded to reality, honest, cheerful)
Excitement( daring, spirited, imaginative, modern)
Competence(reliable, intelligent, successful)
Sophistication( upper class, premium)
Ruggedness (outdoorsy, sporty, tough)
 
 
11. Please give your comments on following DIMENSIONS against the COMPANY "EVEREST INDUSTRIES" that is making EVEREST PEB (put ‘TICK’ mark)
Strongly disagree Disagree Neither agree nor Disagree Agree Strongly Agree
Agreeableness (Open, Supportive, Socially responsible
Enterprise (Cool, Innovative, Extrovert)
Competence (Reliable, Ambitious, Technical)
Chic (Stylish, Prestigious, elitist)
Ruthlessness (Arrogant, Authoritarian, Controlling)
Informality (Casual, Easy-going)
Machismo (Masculine, Rugged)
 
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