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  5. BRAND INFLUENCE ON THE PURCHASING BEHAVIOR OF YO
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BRAND INFLUENCE ON THE PURCHASING BEHAVIOR OF YOUTH IN MALAYSIA

The purpose of this survey is to assist my research study regarding the topic above. The objective of this study is to determine the factors that will influence a youth to purchase a product by brand perception and to discover the effects of the purchases due to brand influence.


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Gender
 
Female
 
Male
 
 
Age
 
18-20
 
21-23
 
 
Estimated monthly total expenses
 
Below RM300
 
RM301 – RM500
 
RM501 and above
 
 
 
Before purchasing a product :
 
 
 
Do you seek opinion from others?
 
Always
 
Sometimes
 
Never
 
 
What is the research process you will conduct?
 
Extensive information search
 
Compare few brands
 
Limited information search
 
No information search
 
 
 
What is the most important attribute you will consider
 
Price of the product
 
Quality of the product
 
Brand of the product
 
Design of the packaging of the product
 
Other
 
 
 
Is the brand of the product significant to your purchasing decision?
 
Yes
 
No
 
 
How many brands will you take into your purchasing consideration?
 
Two
 
Three
 
Four
 
Five and more
 
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