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Hello:
You are invited to participate in our survey [GIBS MBA Marketing Project Research]. In this survey, you will be asked questions specifically about [Blue Ribbon itsmadeforyou brand bread]. It will take approximately [5] minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. If you have questions at any time about the survey or the procedures, you may contact [Cornelia Nel] by email at the following email address: [email protected].
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| * Where do you currently reside? Please complete as follows: E.g. Province, City, Area i.e. Gauteng, Johannesburg, Illovo | | |
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| * Please indicate your age group: |
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| * How many family members are there in your household i.e. family size? |
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| * Please indicate your gender: |
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| * Do you have any children below the age of 18 years? |
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| * What is your average monthly household spend on groceries? E.g. R1 000 | | |
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| * Where do you usually do your monthly grocery shopping? |
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| * Which of the following bread brands appeals to you the most? |
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| * What type of bread within the brand selected do you usually buy? E.g. wholewheat brown bread. | | |
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| * What are your considerations when making a bread brand choice? (Select all that apply)? |
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| * How much do you pay for this brand and type of bread? |
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| * Are you aware of the Blue Ribbon itsmadeforyou bread campaign and how were you made aware of this brand (Select all that apply)? |
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| * If you buy Blue Ribbon itsmadeforyou brand bread, which type of bread do you usually buy or bought for the purposes of this survey? |
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| * Why is this type of Blue Ribbon bread made for you? (Please specify why YES/ NO or specify N/A if you have not bought any of the Blue Ribbon itsmadeforyou breads.) | | |
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| * Did you feel that the itsmadeforyou promise was met for you or were you not satisfied with the itsmadeforyou promise? |
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| * Would you recommend the Blue Ribbon itsmadeforyou bread brand to family and/ or friends? |
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* Do you have any comments or suggestions from your consumption experience to improve the Blue Ribbon itsmadeforyou brand?
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