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  1. Surveys
  2. 2017
  3. March
  4. B
  5. BBG Toolboxes Customer Satisfaction - 1503
0%
 
 
Dear Brand builder,

Thank you for taking a few minutes to tell us what you think of the BBG Marketing Toolboxes. We appreciate your opinion and want to make sure we meet your expectations.
 
This questionnaire will take around 10 minutes to complete. This does not serve any commercial purpose and the responses given to us will be treated as anonymous and confidential and used for purely statistical purposes.
 
 
 
* Q1: Considering the yearly support cycles in your market, how many times do you use BBG Toolboxes? 
 
For all of my support cycles
 
For most of my support cycles
 
For some of my support cycles
 
For few of my support cycles
 
 
 
Q2: How did you become aware of the BBG Toolboxes?

Consider you can chose more than one answer.
 
JAM Brand spaces
 
OnePlace
 
BBG Teams
 
RHQ Teams
 
Other (please specify)
 

 
 
Q3: How satisfied are you with the BBG Toolboxes?
Not at all Satisfied Not satisfied Neutral Satisfied Very Satisfied
* Please rate accordingly
 
 
 
* Q4: Please select every brand you are currently working on:

Consider you can chose more than one brand.
 
Marlboro
 
L&M
 
Chesterfield
 
Parliament

 
 
Q5a.1: Please now think specifically of Marlboro Toolboxes and rate them on the following attributes: 
Very poor Poor Fair Good Excellent
* Overall Relevance
* Quantity of Tools
* Awareness of the available Toolboxes
* Accessibility of the Toolboxes
* Adaptability of the Tools
* Costs/effectiveness of the Tools (level of legal adaptability required at local level)
 
 
 
Q5a.2: Please list the strength of the BBG Toolboxes for Marlboro based on your experience:
   
 
 
 
Q5a.3: Please list the weakness of the BBG Toolboxes for Marlboro based on your experience:
   
 
 
Q5b.1: Please now think specifically of L&M Toolboxes and rate them on the following attributes:  
Very poor Poor Fair Good Excellent
* Overall Relevance
* Quantity of Tools
* Awareness of the available Toolboxes
* Accessibility of the Toolboxes
* Adaptability of the Tools
* Costs/effectiveness of the Tools (level of legal adaptability required at local level)
 
 
 
Q5b.2: Please list the strength of the BBG Toolboxes for L&M based on your experience:
   
 
 
 
Q5b.3: Please list the weakness of the BBG Toolboxes for L&M based on your experience:
   
 
 
Q5c.1: Please now think specifically of Chesterfield Toolboxes and rate them on the following attributes:  
Very poor Poor Fair Good Excellent
* Overall Relevance
* Quantity of Tools
* Awareness of the available Toolboxes
* Accessibility of the Toolboxes
* Adaptability of the Tools
* Costs/effectiveness of the Tools (level of legal adaptability required at local level)
 
 
 
Q5c.2: Please list the strength of the BBG Toolboxes for Chesterfield based on your experience:
   
 
 
 
Q5c.3: Please list the weakness of the BBG Toolboxes for Chesterfield based on your experience:
   
 
 
Q5d.1: Please now think specifically of Parliament Toolboxes and rate them on the following attributes:  
Very poor Poor Fair Good Excellent
* Overall Relevance
* Quantity of Tools
* Awareness of the available Toolboxes
* Accessibility of the Toolboxes
* Adaptability of the Tools
* Costs/effectiveness of the Tools (level of legal adaptability required at local level)
 
 
 
Q5d.2: Please list the strength of the BBG Toolboxes for Parliament based on your experience:
   
 
 
 
Q5d.3: Please list the weakness of the BBG Toolboxes for Parliament based on your experience:
   
 
 
 
 
Q6a: Thinking overall of all the Toolboxes that you have been working with, to which extent do the BBG Toolboxes cover the needs of your brands in your market?

Please choose a percentage in the line below from zero (unable to cover your needs) and 100% (perfectly able to cover all your needs).
0%100%
* Please drag the slider accordingly
-
 
 
 
Q6b: Can you please identify what is missed in those current Toolboxes?
   
 
 
 
Q6c: If you were in charge of the BBG Toolboxes what would you change to improve their ability to better serve your brand in your market?
   
 
 
Q7: Thinking about all the assets currently or potentially offered by the BBG Toolboxes, can you please state which one you would like to stop, start or continue to exist based on your needs?
Stop Start Continue NA
* Packaging: Pack
* Packaging: PRIF
* Packaging: Insert
* Packaging: Poly
* Packaging: Limited Pack Edition
* KV's: Image (with people and/or outdoor background)
* KV's: Product focused
* KV's: Trade Mark (no pack and no stick)
* KV's: Unbranded
* A/V: Emotional video (with people and/or outdoor setting)
Stop Start Continue NA
* A/V: Product focused video
* A/V: Unbranded
* Consumer Engagement: CSM
* Consumer Engagement: Mechanic idea analog
* Consumer Engagement: Mechanic idea digital
* Consumer Engagement: Premiums idea
* CRM: Email text and look & feel
* POSM: Counter Display idea
* POSM: Shelf enhancer idea
* POSM: Totem idea
* POSM: Ceiling mobile idea
* Trade Engagement: Digital Trade Program
* Trade communication: TSM
* Trade communication: Trade leaflet layout
* Value adding offers: Branded Smoking Related Item idea
 
 
 
* Q8a: Have you ever attended a regional meeting where the BBG Toolboxes were presented?
 
Yes
 
No
 
 
Q8b: Please tell us how did you find the BBG Toolboxes presentations you attented during these Regional meetings?
Not at all helpful Not helpful Neutral Helpful Very helpful
* Please rate accordingly
 
 
 
Q8c: Can you explain the reason behind your answer above?
   
 
 
 
 
Q9: Our company is currently living a bold transformation leading to the transition into RRP. As a consequence of this, our combustible brands will progressively count on less resources allocated in the future.

In your opinion, how will the increased focus on RRP affect the effectiveness of BBG Toolboxes in your market? Please indicate how much you agree or disagree with the following statements. 


Select one answer for each statement.
Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree
* I will need to leverage more on BBG Toolboxes with less local creative development
* No change versus today
 
 
 
* Finally, please tell us a little about yourself. 
Q10: What is your role in the company? 
 
 
 
* Q11: Which region you are working in?
 
 
 
Q12: Which market you are working in?
   
 
 
 
* Q13: Is RRP already present or planned to be launched in the next 12 months in your market?
 
Yes
 
No