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  1. Surveys
  2. 2017
  3. March
  4. B
  5. BBG Toolbox customer satisfaction - BACKUP
0%
Exit Survey
 
 
Thank you for giving us the opportunity to serve you better. Please help us by taking a few minutes to tell us about the service that you have received so far by BBG Marketing toolbox. We appreciate your opinion and want to make sure we meet your expectations.
 
This questionnaire will take around 10 minutes to complete. this does not serve any commercial purpose and the responses given to us will be treated as anonymous and confidential and used for purely statistical purposes.
 
 
 
* Considering the yearly support cycles in your market, how many times do you use BBG Toolboxes? 
 
For all of my support cycles
 
For most of my support cycles
 
For some of my support cycles
 
For few of my support cycles
 
 
 
* How did you become aware of the BBG toolboxes?
 
JAM Brand spaces
 
OnePlace
 
BBG Teams
 
RHQ Teams
 
Others (please specify)
 
 
 
How satisfied are you with
Not at all Satisfied Not satisfied Neutral Satisfied Very Satisfied
* the BBG Toolboxes
-
 
 
 
* Please select each brand you are currently working on:
 
Marlboro
 
L&M
 
Chesterfield
 
Parliament

 
 
Please rate the relative Toolbox for Marlboro
Very poor Poor Fair Good Excellent
Overall Relevance
Quantity of Assets
Awareness of the available Toolboxes
Accessibility of the Toolboxes
Adaptability of the assets
Costs/effectiveness of the assets (level of legal adaptability required at local level)
 
 
Please rate the relative Toolbox for L&M
Very poor Poor Fair Good Excellent
Overall Relevance
Quantity of Assets
Awareness of the available Toolboxes
Accessibility of the Toolboxes
Adaptability of the assets
Costs/effectiveness of the assets (level of legal adaptability required at local level)
 
 
Please rate the relative Toolbox for Chesterfield
Very poor Poor Fair Good Excellent
Overall Relevance
Quantity of Assets
Awareness of the available Toolboxes
Accessibility of the Toolboxes
Adaptability of the assets
Costs/effectiveness of the assets (level of legal adaptability required at local level)
 
 
Please rate the relative Toolbox for Parliament
Very poor Poor Fair Good Excellent
Overall Relevance
Quantity of Assets
Awareness of the available Toolboxes
Accessibility of the Toolboxes
Adaptability of the assets
Costs/effectiveness of the assets (level of legal adaptability required at local level)
 
 
 
* Please help us in listing the strength of the BBG Toolboxes based on your experience:
   
 
 
 
* Please help us in listing the weakness of the BBG Toolboxes based on your experience:
   
 
 
To which extent does the BBG Toolbox cover the needs of your brand in your market?

Please choose a percentage in the line below from zero (unable to cover your needs) and 100% (perfectly able to cover all your needs)
*  
-
 
 
 
* Can you please identify what is missed in the current toolboxes?
   
 
 
 
* If you were in charge of the BBG Toolbox what would you change to improve its ability to better serve your brand in your market?
   
 
 
Thinking about all the assets currently or potentially offered by the BBG Toolboxes, can you please state which one you would like to stop, start or continue to exist?
Stop Start Continue
Packaging: Pack
Packaging: PRIF
Packaging: Insert
Packaging: Poly
Packaging: Limited Pack Edition
KV's: Image (with people and/or outdoor background)
KV's: Product focused
KV's: Trade Mark (no pack and no stick)
KV's: Unbranded
A/V: Emotional video (with people and/or outdoor setting)
Stop Start Continue
A/V: Product focused video
A/V: Unbranded
Consumer Engagement: CSM
Consumer Engagement: Mechanic idea analog
Consumer Engagement: Mechanic idea digital
Consumer Engagement: Premiums idea
CRM: Email text and look & feel
POSM: Counter Display idea
POSM: Shelf enhancer idea
POSM: Totem idea
POSM: Ceiling mobile idea
Trade Engagement: Digital Trade Program
Trade communication: TSM
Trade communication: Trade leaflet layout
Value adding offers: Branded Smoking Related Item idea
 
 
 
* Have you ever attended Regional Meeting where the BBG Toolboxes were presented?
 
Yes
 
No
 
 
Please tell us how did you find these presentations?
Not at all helpful Not helpful Neutral Helpful Very helpful
*  
-
 
 
 
Can you explain the reason behind your answer above?
   
 
 
Our company is currently living a bold transformation leading to the transition into RRP. As a consequence of this, the combustible will progressively count on less resources allocated in the future.



In your opinion, how will the increased focus on RRP affect the effectiveness of BBG Toolboxes in your market? Please indicate how much you agree or disagree with the following statements.



Select one answer for each statement.
Strongly disagree Disagree Agree Strongly agree
The Toolboxes will provide more content with less rework needed at local level.
The Toolboxes will provide less content but more relevant for my market reducing the rework needed.
The Toolboxes will provide same content of today with the same level of rework currently needed.
 
 
 
* Finally, please tell us a little about yourself. 
What is your role in the company? 
 
 
 
* Which region you are working in?
 
 
 
* Which market you are working in?
   
 
 
 
* Is RRP already present or planned to be launched in the next 12 months in your market?
 
Yes
 
No