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  1. Surveys
  2. 2009
  3. January
  4. B
  5. Baytown, TX
0%
 

Hello!


Thank you for your time today. Your answers will help us improve our products, services and store environment. We need your honest opinions on the questions to come. All information you provide will be kept strictly confidential and will not be used for selling purposes.



This survey should take about 10 minutes.



Please start with the survey now by clicking on the Continue button below.
 
 
 
Which of the following best describes how often you are involved in the purchase of clothing & shoes for children ages 10 and under – either for your own children or for children you are close to?
 
Always
 
Almost always
 
Sometimes
 
Rarely
 
 
 
* Do you work for any of the following types of companies:

  • a children's product retailer

  • an advertising agency

  • a research firm

  • a children's products company?
 
Yes
 
No
 
 
In general, how often do you shop at each of the following types of locations?

2-3 times a week Weekly; at least 3 times a month 1-2 times a month Once every 2-3 months Once every 4-6 months Once a year I don't shop at this location
Enclosed Shopping Malls (malls with specialty stores & department stores)
Strip Centers (shopping center where the stores are arranged in a row, with a sidewalk in front)
Stand Alone Stores (a big box Store like Wal-mart, Target, or Kohl's with its own parking lot)
Street Locations (a shopping district of street-side stores in the center of a smaller town or big city (not a mall))
Outlet Centers (mall with outlet stores only)
Catalog or Internet
 
 
 
How often do you shop at Riceland Pavilion?
 
2-3 times a week
 
Weekly; at least 3 times a month
 
1-2 times a month
 
Once every 2-3 months
 
Once every 4-6 months
 
Once a year
 
 

Now thinking about your shopping preferences for children's products overall, please choose one of the following statements.
 
It's convenient to have one stop shopping for all my children's products
 
I prefer shopping at different retailers for different types of children's products
 
 

Why do you prefer shopping at different retailers?


Check all that apply

 
I have different service needs for different categories
 
There is no one retailer I trust for all products
 
There is no one retailer that offers wide enough selection
 
There is no one retailer that offers the styles I like across categories
 
There is no one retailer that offers the best price in every category
 
Other

 
 
Thinking about shopping for children's clothing, how important are each of the following store attributes?
Not Important at all Not Important Neutral Important Extremely Important
Outside of the store (i.e. Store Entrance, Store Sign)
Size of departments (i.e. Big Boys, Big Girls, Newborn)
Product display/Fixtures (racks and tables)
Mannequin displays
Look & design of the dressing rooms
Ease of navigating store
Look & design of cash register area
Aisle width
Window displays
Look & design of the ceiling
Not Important at all Not Important Neutral Important Extremely Important
Organization of merchandise
Comfort of flooring
Temperature of store
Lighting of product
Cleanliness of store
Cleanliness of bathroom
 
 
 
Please answer the following questions based on today's shopping experience.
 
 
 
What brought you to this shopping center today?

Check all that apply

 
I came to shop in a specific store in this center
 
I was looking for a specific product
 
I was driving by and decided to stop here
 
I had some free time
 
Other
 

 
 
 
What stores did you specifically come to this shopping center for?

Please check all that apply

 
Anna's Linens
 
Blockbuster Video
 
Catherine's
 
Hibbets Sports
 
Hobby Lobby
 
Lane Bryant
 
Office Depot
 
Old Navy
 
Petco
 
Quizno's
 
Radio Shack
 
Ross
 
Rue 21
 
Starbucks
 
The Children's Place

 
 
 
Is this your first time at a Children’s Place store?
 
Yes
 
No
 
 
 
What brought you to this Children's Place store today?

Check all that apply

 
I noticed the store while shopping elsewhere in the center
 
I received something in the mail
 
I received an email
 
A family member/friend recommendation
 
Saw store when I was driving by
 
I saw an advertisement in a magazine
 
I was pre-shopping online at childrensplace.com and came to the store to purchase
 
Other
 

 
 
 
How far did you have to drive to this Children’s Place location?
 
Under 10 minutes
 
10-20 minutes
 
20-30 minutes
 
30-45 minutes
 
45-60 minutes
 
More than 1 hour
 
 
 
How would you rate your overall shopping experience?
 
Very Dissatisfied
 
Not Satisfied
 
Neutral
 
Satisfied
 
Very Satisfied
 
 
 
Did you come in looking for something specific?
 
Yes
 
No
 
 
 
Were you able to find what you were looking for?
 
Yes, and I found it easily
 
Yes, but it wasn’t easy
 
Yes, but I had to ask a store associate for help
 
No, I could not find it
 
No, my child’s size wasn’t available
 
Other
 
 
 
 
Did you make a purchase / Are you going to make a purchase?
 
Yes
 
No
 
 
 
Why didn't you make a purchase?

Check all that apply

 
You were out of my child’s size
 
I couldn’t find what I was looking for
 
There was no help available
 
Check-out line was too long
 
I wasn’t shopping with my child
 
Item didn’t fit properly
 
I didn’t see anything I liked

 
 
 
How much time did you spend in the store?
 
Less than 10 minutes
 
15-20 minutes
 
20-30 minutes
 
30-45 minutes
 
45-60 minutes
 
More than 1 hour
 
 
Based on your visit today, please rate the following:
Very Dissatisfied Not Satisfied Neutral Satisfied Very Satisfied
Outside of the store (i.e. Store Entrance, Store Sign)
Size of departments (i.e. Big Boys, Big Girls, Newborn)
Product display/Fixtures (racks and tables)
Mannequin displays
Look & design of the dressing rooms
Ease of navigating store
Look & design of cash register area
Aisle width
Window displays
Look & design of the ceiling
Very Dissatisfied Not Satisfied Neutral Satisfied Very Satisfied
Organization of merchandise
Comfort of flooring
Temperature of store
Lighting of product
Cleanliness of store
Cleanliness of the bathroom
 
 
 
After visiting this store, how has your opinion of The Children's Place changed?
 
I think much less of the brand
 
I think less of the brand
 
My opinion hasn't changed
 
I think more of the brand
 
I think much more of the brand
 
I wasn't aware of the brand before today
 
 
 
What is the best thing about this store design?
   
 
 
 
What is the worst thing about this store design?
   
 
 
 
Do you shop at other Children's Place stores?
 
Yes
 
No
 
 
 
Please check all of the following locations that you've shopped at.
 
Baybrook Mall
 
Brazos Mall
 
Fairway Plaza
 
First Colony Mall
 
Gulfgate Center
 
Kingwood Commons
 
Memorial City Mall
 
Meyerland Plaza Shopping Center
 
The Galleria
 
Village Arcade Shopping Center

 
 
How does this store design compare? Riceland Pavilion is...
 
 
For the following brand attributes, please rate whether or not they describe The Children's Place.
Doesn't describe at all Doesn't describe Describes somewhat Describes well Describes extremely well
Provides good value for the money
Makes everyone feel welcome regardless of their background
Bold, bright colors
Is on trend when it comes to kids fashion
Reflects well on me as a parent
Easy to mix and match to create great outfits
Store has great sales
Durable - Lasts at least 1 season
 
 
 
Other than The Children's Place, which of the following stores do you shop at most often for children's clothing?
 
Wal-Mart
 
Target
 
JC Penney
 
Kohl’s
 
Old Navy
 
Gap Kids/Baby Gap
 
Gymboree
 
Babies “R” Us
 
Sears
 
Kmart
 
Macy’s
 
Limited Too/Justice
 
Other
 
 
 
Now please rate whether or not the following brand attributes describe ${piping_text} .
Doesn't describe at all Doesn't describe Describes somewhat Describes well Describes extremely well
Provides good value for the money
Makes everyone feel welcome regardless of their background
Bold, bright colors
Is on trend when it comes to kids fashion
Reflects well on me as a parent
Easy to mix and match to create great outfits
Store has great sales
Durable - Lasts at least 1 season
 
 
 
Why do you shop at that store most often?
   
 
 
Now thinking about other children's retailers, how was today's shopping experience at The Children's Place compared to the following retailers?
Much worse Worse About the Same Better Much better I don't shop there
Wal-Mart
Target
JC Penney
Kohl’s
Old Navy
Gap Kids/Baby Gap
Gymboree
Babies “R” Us
Sears
Kmart
Macy’s
Limited Too/Justice
 
 
 
Next time you’re shopping for children’s clothing, how likely are you to come back to this Children’s Place location?
 
Definitely won't
 
Probably won't
 
Might or might not
 
Probably will
 
Definitely will
 
 
 
Why don't you plan on coming back?
   
 
 
 
Have you been to The Children's Place website?
 
Yes
 
No
 
 
 
Have you made any purchases on the website?
 
Yes
 
No
 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 

What is your gender?
 
Male
 
Female
 
 
What is your age?
   
 
 
Please enter your zip code
   
 
 
 
How many children (or grandchildren) do you have?
   
 
 
 
What ages & genders are your children(or grandchildren)?

Please check all that apply

 
Newborn Girls (0-12 months)
 
Baby Girls (1-3 years old)
 
Big Girls (4-6 years old)
 
Tween Girls (7-10 years old)
 
Newborn Boys (0-12 months)
 
Baby Boys (1-3 years old)
 
Big Boys (4-6 years old)
 
Tween Boys (7-10 years old)
 
Other
 

 
 

Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
 

Do you consider yourself to be Hispanic or of Hispanic decent?
 
Yes
 
No
 

Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other
 
 
 
 
Are you currently…?
 
Employed full-time
 
Employed part-time
 
A student
 
A homemaker
 
Not currently employed
 
Retired
 
Prefer not to answer
 
 
 
Can we contact you via email to provide information about future promotions or offers from The Children's Place?
 
Yes
 
No
 
 
 
Please enter your e-mail address
   
 
Please contact your survey associate if you have any questions regarding this survey.
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