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| Hello, This is ________ With Bryles Research, We are performing a short survey regarding sporting goods stores, Do you have a few minutes to give your input? |
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| * Before beginning questionnaire with respondent, please select appropriate quota group: |
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* 1. Which of the following activities do you personally participate in at least 6 or more times a year?
(TERMINATE IF “NONE” CHECKED OR “GOLF” IS ONLY ACTIVITY)
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| * 2. Name the retailers in your area that offer special events/activities (i.e. pictures with Santa, make-and-take crafts, Christmas Caroling, lighting display, etc.) during the Christmas holiday season. (select bass pro if mentioned, do not prompt) |
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| * 3. [IF BASS PRO SHOPS NOT MENTIONED IN Q. 2.] Where you aware that Bass Pro Shops offered a Santa's Wonderland with FREE pictures with Santa, games, and crafts in november and December? |
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| * 4. How often did you visit Bass Pro SHops Santa's Wonderland this past holiday season? |
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| * 5. Prior to your first visit to Sant'as Wonderland, had you ever had occasion to visit Bass Pro Shops? |
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| * 6. How did you hear about bass Pro Shops Santa's wonderland? (DO NOT READ LIST. Check all that apply.) |
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| 7. Do you recall seeing or hearing the following advertising for Bass Pro Shops Santa's Wonderland? (DO NOT READ QUESTION IN THE SAME ORDER EACH TIME.)
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| 8. Which, if any, of the Santa's Wonderland activities did you participate in? ("X" ALL THAT APPLY. READ CHOICES. DO NOT READ CHOICES IN THE SAME ORDER EACH TIME) |
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| 9. Using a 6-point scale, where 6 means "strongly agree", please indicate how much you agree or disagree with the following statements.
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| * 10. Did you recommend Santa's Wonderland to other people? |
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| * 11. Using a 6-point scale, where 6 means "excellent", how would you rate your overall satisfaction with Santa's Wonderland? |
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| * 12. How could Sant'as Wonderland be improved? | | |
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| * 13. Using a 6-point scale with 6 being "extremely likely", how likely are you to visit Santa's Wonderland in 2012? |
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| * 14. Do you have children/grandchildren under the age of 12? |
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| * 15. Please record gender (DO NOT ASK) |
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| * 16. Please stop me when I reach the age group that contains your age. |
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| * 17. Please stop me when I reach the group that contains your approximate total family income before taxes? |
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Thank you for your time and input, that is all that we needed today. Please have a good (morning / afternoon /
evening). ***After hangup please proceed to name and phone number question.***
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| * Please record interviewer name and number (Matching touchstar username and number) | | |
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