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1) What is your age?
 
Below 15
 
16-22
 
23-29
 
30-37
 
Above 38
 
 
 
2) What is your gender?
 
Male
 
Female
 
 
 
3) Are you an ice-cream lover?
 
No
 
Yes
 
 
 
4) How often do you consume ice-cream ?
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
Do not consume at all
 
 
 
5) Have you ever heard of Baskin Robbins ice-cream?
 
Yes
 
No
 
 
 
6) How did you learn about Baskin Robbins ice-cream?
 
Friends/Family/Relatives
 
Advertisement- Tv/Newspaper/Magazine/Radio/
 
Store branch
 
Social Media- Facebook/Twitter/Instagram
 
Article Review/News
 
 
 
7) What is the main reason you purchased Baskin Robbins ice-cream?
 
Variations of flavor
 
Taste
 
Price
 
Toppings choices
 
Packaging
 
Trends
 
 
 
8) How much do you spent on ice-cream when you are in Baskin Robbins?
 
<10
 
11-31
 
32-52
 
53-83
 
>100
 
 
 
9) Have you ever come across to any form of Baskin Robbins’ advertisement?
 
Yes
 
No
 
 
 
10) What is your first impression when you see Baskin Robbins’ advertisement?
 
Fun
 
Adorable
 
Tasty
 
Friendly