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| Thank you so much for agreeing to participate in this survey. Your opinion will help us develop better products for you and your children, and it will only take a few minutes of your time. |
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| Do you have a son under age 8 living with you at home? |
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We would like you to ask your son age a few questions and input his answers. If he’s not available right now please come back to this interview when he can join you.
Please don’t influence his responses, just enter his choices as he makes them.
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| MOM, PLEASE ASK YOUR SON: I’ll read you the names of some toys. Please tell me which one you want the most. |
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| And which one would you want second best? |
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MOM, PLEASE ASK YOUR SON: I want to ask you some questions about pirates.
Please tell me: Do you think pirates are cool? |
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| Do you think that pirates are mean? |
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| Do you think that pirates are scary? |
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| Do you think that playing pirates is fun? |
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| Do you think that pirates can be heroes? |
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This question is for you, mom:
If your son expressed an interest in a pirate theme toy or role play item, would you buy it for him?
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