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Hello:
You are invited to participate in our Back To College survey. In this survey, approximately 100 people will be asked to complete a survey that asks questions about your back to college shopping experience. It will take approximately 5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Shirley Wong at [email protected]

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
 
* What is your gender?
 
Female
 
Male
 
Other
 
 
 
 
What is your year?
 
Freshmen
 
Sophomore
 
Junior
 
Senior
 
 
How satisfied are you with the following Back to College shopping experience:
Very Dissatisfied Not Satisfied Neutral Satisfied Very Satisfied
* Online
* In-Store
* Second Life Resources (ie. rent/borrow furniture)
* Artisan/DIY
 
 
 
Which of the following shopping channels did you use for Back to College? (Select all that applies)
 
Online
 
In-Store
 
Second Life Resources (ie. rent/ borrow furniture)
 
Artisan/DIY
 
Social Sites (ie. Pintrest, Instagram)
 
Other
 

 
 
 
* What is your most preferred method of shopping for Back to College?
 
Online
 
In-Store
 
Second Life Resources (ie. rent/ borrow furniture)
 
Artisan/ DIY
 
Social Sites (ie. Pintrest/ Instagram)
 
Other
 
 
 
 
* Which retailers did you shop at for Back to College? (Select all that applies)
 
Bed, Bath, & Beyond
 
Kohl's
 
JCPenny
 
Macy's
 
Marshall
 
Nordstrom
 
Target
 
TJ Maxx
 
Walmart
 
Other
 

 
 
 
* Which online sites did you shop for Back to College? (Select all that applies)
 
Amazon.com
 
Bedbathandbeyond.com
 
CraigsList.com
 
Dormco.com
 
Dormify.com
 
eBay.com
 
Macys.com
 
Target.com
 
Walmart.com
 
Other
 

 
 
How important are the following factors when shopping for Back to College:
Not Important at all Not Important Neutral Important Very Important
* Brand
* Convenience
* Customer Reviews
* Design
* Price
* Quality
* Safety
 
 
 
* How much time are you willing to spend on Back to College shopping? (Includes both online and in-store research)
 
1 Day
 
2-5 Days
 
1 Week
 
2-3 Weeks
 
1 Month+
 
Other