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  5. Baby Mamma's
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Hello,

You are invited to participate in my survey about the baby & kids retail market. It is very important for me to learn your opinions. With your help I hope to build a retail business model that will service the currently unmet needs of parents in S.A.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. 

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.

If you have questions at any time about the survey or the procedures, you may contact Amy Putman at 0833242701 or by email at [email protected].

Thank you very much for your time and support.

Please start with the survey now by clicking on the Continue button below.
 
 


 
* First Name : 
* Last Name : 
* Phone : 
* Email Address : 
 
 
 
* How many kids do you have?
 
None
 
One
 
Two
 
Three
 
Four +
 
 
 
* How old are your kids?
 
I'm pregnant
 
0-6 months
 
6-12 months
 
2-3 years
 
3-4 years
 
4-5 years
 
5 years +

 
 
 
Are you raising your kids....
 
Alone
 
With a partner
 
Other
 
 
 
 
* Which stores do you buy the following categories at and why?                                                                                                       Nappies & Hygiene
   
* Gear e.g strollers
   
* Feeding Products
   
* Safety e.g monitors, baby proofing, sterilisers
   
* Clothing & shoes
   
* Nursery Decor e.g bedding, lighting, art, accessories
   
* Toys & Games
   
* Furniture & storage
   
 
 
* What is your most loved store and why?
   
* What are your favourite brands?
   
 
 
 
What percentage of your income is spent on your kid/s monthly?
   
Which of the above categories do you spend the most on?
   
 
 
 
* List your top four buying motivations e.g price/value, choice, best brands, fashionability, comfort, individuality, convenience. 
   
 
 
 
* What was your biggest challenge/fear when shopping for your unborn baby?
   
* What are you dissatisfied with in the marketplace? e.g what is inconvenient to buy/ difficult to find?
   
* What are you satisfied with in the marketplace? e.g what is convenient to buy/ easy to find?
   
* Which of your needs are not being met by the marketplace?
   
* Would you prefer to shop online and why?
   
* What categories would you like to buy online?
   
* What would make shopping for your child easier and more enjoyable?
   
* Other feedback: