Awareness & Perception

Hello, we are a student based research team, and we are conducting this survey on students and Chico community to find out the overall awareness of MadDash Pizza. Your participation is voluntary.

You are not obligated to complete every question. your answers will be held anonymous and completely confidential.

Please answer the questions to the best of your ability, and as honest as possible.

The survey will take 1 minute. You may begin.

What do you think of drive-thru pizza?

How many times have do you eat at Mad Dash Pizza Co.?

What best describes you (Select all that apply)?

I would purchase a pizza in a drive-thru environment.

Definitely would buy

Probably would buy

Might or might not buy

Probably wouldn't buy

Definitely would not buy

How often do you purchase food through a drive-thru?

When you eat pizza, how often do you order take-out?

Always

Sometimes

Never

On a scale of 1-5 (1 being most important, 5 being least important), rank the following in the most important attribute when purchasing pizza:

Quality Ingredients
Taste
Delivery/No Delivery
Deals/Coupons
Convenience
More Options (wings, deserts, etc.)

How important is the option to delivery is when purchasing pizza?

Your age group:

16-24

25-32

33-41

42+