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  5. AWAKE Chocolate - Dec 2014

AWAKE Chocolate - Dec 2014

AWAKE Chocolate Consumer Feedback Survey
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Please tell us your gender.
 
Female
 
Male
 
 
 
Please tell us your age.
 
14 to 17
 
18 to 24
 
25 to 34
 
35 to 44
 
45 to 54
 
55+
 
 
 
Please tell us where you live
 
USA
 
Canada
 
 
 
Please tell us about your employment status.
 
Student
 
Employed Full Time
 
Employed Part Time
 
Seeking Employment
 
Retired
 
N/A
 
 
 
Have you previously heard of AWAKE Chocolate?
 
Yes
 
No
 
 
 
 
 
 
Please refer to the image above.  What type of product would you say this is?
 
Healthy Snack Bar (eg. Kind, Kashi)
 
Candy Bar / Chocolate Bar (eg. Snickers, Hershey)
 
Energy Bar (eg. Clif, PowerBar)
 
Other
 
 
 
 
Please tell us where you would expect to buy a product like this.
 
Grocery Store (eg. Kroger, Loblaws)
 
Mass Store (eg. Walmart, Target)
 
Drug Store (eg. Walgreens, CVS, Shoppers Drug Mart)
 
Club Store (eg. Costco)
 
Natural Store (eg. Whole Foods Market)
 
Convenience Store (eg. 7-Eleven)
 
Other
 

 
 
 
AWAKE Chocolate combines the delicious taste of pure milk chocolate with as much caffeine as a cup of coffee or 250ml energy drink.  Think of it as Red Bull meets Hershey.

After hearing what AWAKE Chocolate is, how you would you characterize you interest in trying this product?
 
Definitely will try
 
Probably will try
 
May try or may not try
 
Probably will not try
 
Definitely will not try
 
 
 
How did you hear about AWAKE Chocolate?
 
Received a sample
 
Saw it in a store
 
Online / Social Media
 
A friend told me about it
 
Other
 
 
 
Please tell us where you received a sample
   
 
 
 
Please tell us what website or social media platform you heard about AWAKE on
   
 
 
 
Please elaborate
   
 
 
 
Have you ever purchased AWAKE?
 
Yes
 
No
 
 
 
What is the main reason preventing you from trying AWAKE?
 
Too many calories
 
Too expensive
 
Don't like the idea of caffeinated chocolate
 
Other
 
You don't have the flavor I want (please specify)
 
 
 
 
Have you purchased AWAKE more than once?
 
Yes
 
No
 
 
 
Please tell us why you did not purchase AWAKE again?
 
Other
 
Too expensive / not good value
 
Did not provide the energy boost I was looking for
 
Calories
 
Did not like the taste
 
I will purchase again in the future
 
 
 
Approximately how often would you say that you consume AWAKE?
 
Daily
 
Weekly
 
Monthly
 
Quarterly
 
2 to 3 times per year
 
Once per year or less
 
 
 
Please rank the following attributes of AWAKE in terms of its importance to you
Drag your choices here to rank them
     
     
     
    Please tell us where you buy AWAKE most frequently
     
    Gas Station
     
    On Campus
     
    Grocery Store
     
    Convenience Store
     
    Drug Store / Pharmacy
     
    Online
     
    Other
     
     
     
     
    Are there other flavors, sizes etc. that you would like to buy from AWAKE?
     
    No
     
    Yes
     
     
     
     
    Please specify
       
     
     
     
    Do you buy other candy bars or chocolate bars?
     
    Yes
     
    No
     
     
     
    What type of chocolate do you prefer?
     
    White Chocolate
     
    Milk Chocolate
     
    Dark Chocolate
     
     
     
    Please tell us where you typically buy chocolate (Select all that apply)?
     
    Gas Station
     
    Drug Store / Pharmacy
     
    Convenience Store
     
    Grocery Store (incl. Walmart)
     
    Club Store (e.g. Costco)
     
    Gast Station
     
    On Campus
     
    Online
     
    Other
     

     
     
     
    What other candy bars have you bought in the past year?
     
    Snickers
     
    Twix
     
    M&Ms
     
    Reese Peanut Butter Cups
     
    Hershey
     
    3 Musketeers
     
    Hershey Cookies & Cream
     
    Kit Kat
     
    Milky Way
     
    Mars
     
    Dairy Milk
     
    Other
     

     
     
     
    Do you buy other products that contain caffeine?
     
    Yes
     
    No
     
     
     
    Please tell us what other caffeinated products you have purchased in the past year.
     
    Coffee - brew at home
     
    Coffee - Starbucks
     
    Coffee - Tim Hortons
     
    Coffee - Dunkin Donuts
     
    Energy Drinks - Red Bull
     
    Energy Drinks - Monster
     
    Energy Drinks - Rockstar
     
    Energy Drinks - Amp
     
    Energy Drinks - Other
     
    5Hr Energy Shots
     
    Soft Drinks - Coke/ Pepsi
     
    Soft Drinks - Mountain Dew
     
    Other
     

     
     
     
    When you think about eating a candy bar, approximately how many calories do you think a typical candy bar contains?
     
    Less than 100
     
    100 to 150
     
    150 to 200
     
    200 to 250
     
    More than 250
     
     
     
    If you could choose the number of calories in your candy bar, approximately how many calories would it contain?
     
    Less than 100
     
    100 to 150
     
    150 to 200
     
    200 to 250
     
    More than 250
     
     
    Please tell us how important the following product attributes are to your purchase decisions
    Not important at all Somewhat Important Important Very Important
    Vegan
    GMO Free
    Gluten Free
    Certified fair trade
    Free of food coloring or dyes
    Free of artificial flavors
    Organic
     
     
     
    Are you interested in conducting surveys from AWAKE Chocolate in the future?
     
    Yes
     
    No
     
     
    Thank you for sharing your opinion!  IF you would like to be entered into a draw to win a box of free chocolate, please share your contact information below:
    First Name : 
    Last Name : 
    Email Address :