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Good Morning/Afternoon/Evening, my name is [insert] from Paterson Consulting, the market research consultancy. We are conducting a survey about flea and heartworm control in dogs, the preventative or treatment products you recommend and the products that you sell in your practice.
We are not looking to sell you anything. Your responses will remain confidential and will be combined with those of other participants. The survey will take approximately 5 minutes and we are only after your honest opinions; there are no right or wrong answers.
Is this a convenient time to conduct the survey or would you prefer that I call back? |
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| We need to ensure they are speaking to the practice manager or the person responsible for ordering products for the clinic. |
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| * Other than managing stock and orders, what is your main role in the practice? |
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| * Which products that prevent or treat fleas (including combination products) does your practise currently stock for dogs? Any others? Select all that apply |
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| * (IF COMFORTIS NOT MENTIONED IN Q2) Do you stock Comfortis? |
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| * (IF PANORAMIS NOT MENTIONED IN Q2) Do you stock Panoramis? |
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| * Which product is your primary recommendation for flea control in dogs? |
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| * Why is this the case? (DO NOT READ OUT, MULTIPLE RESPONSE OK) |
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| * Which product is your number one selling product for flea control in dogs (i.e. the most popular)? (DO NOT READ OUT) |
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| * And which product is your number two selling product for flea control in dogs (i.e. the 2nd most popular)? (DO NOT READ OUT) |
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| COMPARE RESPONSE TO TOP SELLING TO RESPONSE TO PRIMARY RECOMMENDATION. If they are different ask why, if not just click ** (they're the same) DO NOT ASK IF THERE IS NO DIFFERENCE. |
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| * Why does the product that is your primary recommendation for flea control not match your number one selling product? (DO NOT READ OUT, MULTIPLE RESPONSE OK) |
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* Which product is your primary recommendation for heartworm control in dogs? (DO NOT READ OUT.)
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| * Which product is your number one selling product for heartworm control in dogs? |
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| * And which is your number two selling product for heartworm control in dogs? |
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| COMPARE RESPONSE TO TOP SELLING TO RESPONSE TO PRIMARY RECOMMENDATION. If they are different ask why, if not just click ** (they're the same) DO NOT ASK IF THERE IS NO DIFFERENCE. |
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| * Why does the product that is your primary recommendation for heartworm control not match your number one selling product? (DO NOT READ OUT, MULTIPLE RESPONSE OK ) |
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| * Earlier you mentioned that you stock Comfortis. What are the main reasons that you stock Comfortis? Any others? (DO NOT READ OUT, MULTIPLE RESPONSE OK) |
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| * How many packs of Comfortis would you have sold in the last month (all SKU’s). (READ OUT) |
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| * What are the main reasons that you do not stock Comfortis? Any others? (DO NOT READ OUT) |
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| * You mentioned that you stock Panoramis. What are the main reasons that you stock Panoramis? Any others? (DO NOT READ OUT) |
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| * How many packs of Panoramis would you have sold in the last month (all SKU’s). ( READ OUT) |
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| * What are the main reasons that you do not stock Panoramis? Any others? (DO NOT READ OUT) |
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| * Which products do you stock to treat Otitis externa in your practice? Any others? (DO NOT READ OUT. MULTIPLE RESPONSE OK) |
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| * IF SUROLAN NOT MENTIONED Do you stock Surolan? |
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| * Have you or any of your staff received product training by your Elanco representative in the last 6 months? |
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| * On a scale of 1 – 10 how would you rate your product knowledge of Comfortis compared with other products in the category? |
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| * On a scale of 1 – 10 how would you rate your product knowledge of Panoramis compared with other products in the category? (1 = significantly lower, 10 = significantly higher) |
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| * Do you have any additional comments you would like to make either about the survey or the issues we are researching? |
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| Thank you, that’s all we have to ask you today. We appreciate you taking the time to assist us with this study. Enjoy the rest of your day! |
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| Information on sheet: Used for internal ID only. |
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| * Rep Name: | | | | * Clinic Code (A/B/C): | | | | * Clinic Name: | | | | * Clinic Town: | | | | * Clinic Postcode | | | | * Phone Number: | | |
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