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Dear Retailer [insert retailer name],
As a main tobacco supplier to your business we highly value our relationship with the tobacco trade and want to ensure that we continue to meet and hopefully exceed your expectations. As part of our ongoing commitment to provide outstanding support and service to the tobacco trade we ask that you complete our survey and as a thank you, you will receive a gift card worth XXX.
Please be assured of confidentiality as none of your responses will be identified back to you, and the results will be reported in aggregate form.
Please start with the survey now by clicking on the "Next" button below.
Thank you very much for your time and support.
Sincerely,
XXX
Research Agency xxx
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| Which of the following best describes your position within the store? |
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| Where in South Australia? |
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| Where in Western Australia? |
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| Please select your gender. |
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| Please select your age range. |
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| Which of the following best matches the business type you work in? |
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In the last month have you been visited by a Tobacco sales representative from any, some or all of the three large tobacco companies (BATA, ITA & PML)?
Note: BATA Brands e.g. Winfield, Rothmans. ITA Brands e.g. JPS, Horizon. PML Brands e.g. Peter Jackson, Bond Street. |
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| Which of the following best reflects how you see the role of the Tobacco category in your business? |
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Do you personally use any of the tobacco companies Online Portals for…?
(Select all that apply) |
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| Thinking about your experience with the tobacco suppliers you work with, how important to you is each of the statements below.
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| How would you rate BATA overall on each of the statements below?
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| Understands the challenges I face in my business and acts on them | |
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| Has reasonable payment terms (no direct debit) | |
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| Recognises that making profit is important to me | |
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| Assists me to achieve more profit in my business | |
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| Visits me regularly enough to meet my needs | |
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| Is respectful of my time when communicating with me | |
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| Provides information on products in brochure form / cheat sheets | |
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| Does what they say they will do and is consistent | |
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| Has rewards for all staff in the business (where permitted by state tobacco legislation) | |
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| Has an effective sales rep that gives specials | |
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| Has knowledge of my business (local area, customer type and store type) | |
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| Provides useful information for my business on New Product Launches (NPL) | |
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| Has an easy ordering process | |
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| Can provide information and education in my preferred language | |
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| Proactively identifies issues and provides solutions | |
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| Understands my business | |
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| Takes time to know me and my business personally | |
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| Listens to my individual business needs | |
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| Provides reasonable rebates | |
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| Is willing to swap damaged or old stock quickly | |
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| Knows what is most important to me and my business | |
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| Takes time to educate me on the latest product information | |
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| Is willing to accept returns on mistakes made | |
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| Provides me with useful information for my business | |
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| Helps me solve problems quickly | |
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| Collaborates and works with me | |
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| Has effective incentives/programs to support my business goals | |
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| Recognizes when I need additional help | |
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| Has sales reps that don’t change too often and knows my store | |
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| How would you rate ITA overall on each of the statements below?
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| Understands the challenges I face in my business and acts on them | |
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| Collaborates and works with me | |
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| Has sales reps that don’t change too often and knows my store | |
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| Provides information on products in brochure form / cheat sheets | |
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| Takes time to educate me on the latest product information | |
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| Takes time to know me and my business personally | |
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| Has rewards for all staff in the business (where permitted by state tobacco legislation) | |
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| Recognises that making profit is important to me | |
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| Is willing to accept returns on mistakes made | |
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| Is willing to swap damaged or old stock quickly | |
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| Proactively identifies issues and provides solutions | |
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| Has an easy ordering process | |
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| Listens to my individual business needs | |
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| Provides me with useful information for my business | |
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| Is respectful of my time when communicating with me | |
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| Has reasonable payment terms (no direct debit) | |
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| Has knowledge of my business (local area, customer type and store type) | |
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| Has an effective sales rep that gives specials | |
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| Assists me to achieve more profit in my business | |
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| Knows what is most important to me and my business | |
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| Does what they say they will do and is consistent | |
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| Helps me solve problems quickly | |
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| Recognizes when I need additional help | |
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| Provides useful information for my business on New Product Launches (NPL) | |
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| Understands my business | |
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| Has effective incentives/programs to support my business goals | |
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| Visits me regularly enough to meet my needs | |
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| Can provide information and education in my preferred language | |
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| Provides reasonable rebates | |
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| How would you rate PML overall on each of the statements below?
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| Recognises that making profit is important to me | |
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| Is willing to accept returns on mistakes made | |
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| Has effective incentives/programs to support my business goals | |
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| Has an effective sales rep that gives specials | |
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| Visits me regularly enough to meet my needs | |
|
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| Takes time to educate me on the latest product information | |
|
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| Has sales reps that don’t change too often and knows my store | |
|
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| Helps me solve problems quickly | |
|
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| Has reasonable payment terms (no direct debit) | |
|
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| Collaborates and works with me | |
|
|
| Is willing to swap damaged or old stock quickly | |
|
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| Provides reasonable rebates | |
|
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| Proactively identifies issues and provides solutions | |
|
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| Can provide information and education in my preferred language | |
|
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| Has an easy ordering process | |
|
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| Takes time to know me and my business personally | |
|
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| Has knowledge of my business (local area, customer type and store type) | |
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| Recognizes when I need additional help | |
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| Provides useful information for my business on New Product Launches (NPL) | |
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| Understands the challenges I face in my business and acts on them | |
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| Understands my business | |
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| Provides me with useful information for my business | |
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| Does what they say they will do and is consistent | |
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| Provides information on products in brochure form / cheat sheets | |
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| Assists me to achieve more profit in my business | |
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| Has rewards for all staff in the business (where permitted by state tobacco legislation) | |
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| Knows what is most important to me and my business | |
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| Listens to my individual business needs | |
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| Is respectful of my time when communicating with me | |
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| Based on all the ratings you have just given, please rank the following three manufacturers? |
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Below are different events, activities and services that a tobacco supplier could potentially provide support with as part of it services to you and engagement with you.
How valuable to you is each of the elements below in assisting you to manage work or personal/family aspects of your life?
Note: some aspects also relate to events a tobacco supplier may recognise you with.
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| How long have you been in tobacco retailing in Australia? |
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| Which of the following best describes your situation? |
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| Is the business you work in? |
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| Were you born in Australia? |
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| How long have you been living in Australia? |
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| Is English your primary language? |
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| Do you speak other languages fluently? |
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| What is the main language you speak fluently? |
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