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You are invited to participate in our engagement and wedding ring survey, it will take approximately 4 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Sophie at 0207 253 9522 or by email at [email protected].

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
Please first enter you contact details to be entered into the Prize Draw
* First Name : 
* Last Name : 
* Email Address : 
 
 
 
* Are you Planning on Proposing to your Partner
 
Yes
 
I am already engaged
 
 
 
Did you give or receive the ring?
 
Gave
 
Received
 
 
 
Which period of the year might you choose to propose?
 
Christmas/ New Year
 
St Valentines Day
 
Summer
 
Anytime of the year
 
 
 
Where would you start your search for an engagement ring?
 
Online Google Search
 
High Street Chain Store
 
Local Independent Jeweller
 
Recommended Jeweller
 
 
 
What research would you attempt to conduct before visiting an engagement ring showroom?
 
I would search online for design, style and price
 
I would search online for prices and then visit a store to research designs and styles
 
I would visit a store to have expert advice of the sales team to assist me in choosing a ring
 
 
 
How much are you looking to spend on an engagement ring?
 
£0-£1000
 
£1000-£3000
 
£3000-£5000
 
£5000-£8000
 
£8000+
 
I don't know
 
 
 
What metal would you be inclined to choose?
 
White Gold
 
Yellow Gold
 
Rose Gold
 
Platinum
 
Palladium
 
I don't know
 
 
 
What shape stone would you be more likely to choose?
 
Round (Brilliant)
 
Square (Princess)
 
Step cut (Emerald)
 
Marquise
 
Pear
 
I don't know
 
 
 
When starting your engagement ring search, would the option of a considered partner personality quiz appeal to you to help filter the best suited collection choices?
 
Yes
 
Maybe
 
No
 
 
 
How Far are you willing to travel to find your engagement ring?
 
Less than 5 miles
 
6-10 miles
 
10-50 miles
 
more than 50 miles
 
 
 
What do you value most when visiting an engagement ring showroom?
 
Customer service and expertise
 
Car Park Facilities
 
Opening hours including Sundays
 
Comfort in the showroom
 
Large range of ring designs
 
 
 
What is most important when purchasing your chosen engagement ring?
 
Price
 
Specialist customer service
 
Brand
 
After care service
 
Choice
 
 
 
Would the option of a bespoke customisation service appeal to you?
 
Yes, ideally a completely bespoke design
 
I would choose an existing design and customise
 
No, I would prefer to choose an existing design
 
 
 
After having finalised your bespoke design, would you go ahead and commission the piece to be made straight away?
 
Yes
 
I would want to propose with an element of the design e.g. sketch or central stone, so my fiance could alter elements as they wished
 
 
 
Would a visiting 'in-home'/'in-office' sales appointment appeal to your lifestyle?
 
Yes
 
Maybe
 
No
 
 
 
Which period of the year did you choose to propose?
 
Christmas/ New Year
 
St Valentines Day
 
Summer
 
Anytime of the year
 
 
 
Where did you start your search for an engagement ring?
 
Online Google Search
 
High Street Chain Store
 
Local Independent Jeweller
 
Recommended Jeweller
 
 
 
Where did you decide to buy the engagement ring from?
 
Chain Jewellery Store (e.g. Tiffany)
 
Local Independent Jeweller (e.g F. Hinds)
 
Bespoke Designer maker in Hatton Garden
 
 
 
How much did you spend on the engagement ring?
 
£0-£1000
 
£1000-£3000
 
£3000-£5000
 
£5000-£8000
 
£8000+
 
 
 
Was your fiancée involved in choosing the ring? 
 
Yes, she chose the ring
 
Partially, she picked out designs previously and I chose the final ring
 
No, I surprised her
 
 
 
When you started your engagement ring search, would the option of a considered partner personality quiz have appealed to you to help filter the best suited collection choices?
 
Yes
 
Maybe
 
No
 
 
 
What was the most important factor when you purchased your engagement ring?
 
Price
 
Specialist customer service
 
Brand
 
After care service
 
Choice
 
 
 
What did you value most when visiting the engagement ring showroom you chose?
 
Customer service and expertise
 
Car Park Facilities
 
Opening hours including Sundays
 
Comfort in the showroom
 
Large range of ring designs
 
 
 
What would you have improved during your buying experience?
 
More choice of design styles
 
Bespoke service
 
More expert knowledge
 
Better after care
 
 
 
Would the option of a visiting 'in-home'/'in-office' sales appointment have appealed to you?
 
Yes
 
Maybe
 
No
 
 
 
What level of involvement did you have in choosing the ring?
 
None, it was a complete surprise
 
I was shown options and gave feedback
 
I chose the ring
 
 
 
Where did you start your search for an engagement ring?
 
Online Google Search
 
High Street Chain Store
 
Local Independent Jeweller
 
Recommended Jeweller
 
 
 
What did you value most when visiting the engagement ring showroom you chose?
 
Customer service and expertise
 
Car Park Facilities
 
Opening hours including Sundays
 
Comfort in the showroom
 
Large range of ring designs
 
 
 
What was the most important factor when you purchased your engagement ring?
 
Price
 
Specialist customer service
 
Brand
 
After care service
 
Choice
 
 
 
Would you have wanted more involvement in choosing the ring?
 
Yes, I think it would have been a nice experience to have together
 
Perhaps a little
 
No, I prefer the traditional surprise
 
 
 
Would a proposal with a central diamond or sketch, with the prospect of designing the ring together appeal to you?
 
Yes, I would love to be involved in designing my engagement ring
 
No, I would want a ring at the proposal
 
 
 
Are you in the market for wedding rings?
 
Yes
 
No
 
 
 
Where would you start searching for wedding ring styles?
 
Magazines
 
Blogs
 
Google Search
 
Recommendations from friends
 
Shops
 
 
 
Where would you think the best place to purchase wedding rings is?
 
Local specialised showroom
 
Hatton Garden
 
High Street Chain Jeweller
 
Online Jeweller
 
 
 
How far are you willing to travel to find your wedding rings?
 
Less than 5 Miles
 
6-10 Miles
 
10-50 Miles
 
More than 50 Miles
 
 
 
What do you value most when visiting a wedding ring showroom?
 
Customer service and expertise
 
Car Park Facilities
 
Opening hours including Sundays
 
Comfort in the showroom
 
Large range of ring designs
 
 
 
What is most important when purchasing your wedding ring?
 
Price
 
Specialist customer service
 
Brand
 
After care service
 
Choice
 
 
 
How would you rather pay for you wedding ring?
 
Pay it all at once
 
Installments (weekly, Monthly, etc)
 
Half on ordering, half on collection
 
 
 
Would you go to the same shop to buy your wedding ring that you purchased the engagement ring from?
 
Yes, I would buy from the same store
 
No, I would like to try a new store
 
I would shop around to see what was available
 
 
 
When would you want to receive an anniversary ring?
 
1st year of marriage
 
5 years of marriage
 
First Child
 
10+ years of marriage