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Audience Research


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Hello,

Thank you for clicking through to our eSurvey.

We are always keen to learn more about who our audiences are and the information you provide us here will help us in understanding your experience with dance and Bodysurf Scotland. The results of this eSurvey will help us with future planning and marketing, as well as help us in seeking funding and sponsorship to continue to provide a programme of Dance in Findhorn.

All the best,

The Bodysurf Scotland Team
 
 
 
When did you last attend a Bodysurf Scotland event?
 
This week
 
Last Week
 
This month
 
Last Month
 
2-6 Months ago
 
7 -12 Months ago
 
Never
 
Other (please state)
 
 
 
What motivates you to attend a Dance event? (please select all that apply)
 
I am passionate about dance and like to attend as many events as possible
 
I like to be challenged by the new and unfamiliar
 
If it looks like an interesting performance
 
If I was told it would be a good event to go to
 
If it seems like good value for money
 
The marketing information usually persuades me
 
I am a dancer
 
I used to dance as a child
 
My children are interested in dance
 
If a friend/partner persuades me to attend
 
I usually attend with a group of friends to celebrate an occasion
 
None of the Above
 
Other (please state)

 
 
 
How often do you like to attend a dance event?
 
As often as possible
 
When the event interests me
 
 
 
What, if any, reasons put you off from attending a Dance event? (please select all that apply)
 
If I don’t have the time
 
If I don’t know who the company is or the dancer
 
The unknown quality of the event
 
The ticket price’s are too expensive
 
The total cost of attending an event (including travel, food, drink etc) is too expensive.
 
Marketing information can be too confusing
 
I don’t know that much about Dance
 
Other (please state)

 
 
 
Prior to attending a Dance event do you seek out any information about the dancers or the company to prepare you for the experience?
 
Yes
 
No
 
 
 
If, Yes which of the following sources of information do you use? (Please select all that apply)
 
The internet
 
Talked to people with knowledge of dance
 
Watched a film or video (online or offline)
 
Attended a pre-event talk
 
A dance class
 
Listened to a recording or podcast
 
Read a preview or review of the performance
 
Other (please state)

 
 
 
Have you ever had any training or performance experience in dance?
 
Yes
 
No
 
 
 
What do you like most about Dance?
   
 
 
 
What other aspects of going to a cultural or arts event influences your decision to attend? (please select all that apply)
 
If I am a member of the organisation
 
If someone else I know wants to see the event too
 
If the event has received positive reviews in the press, online and/or in the local paper
 
So I can talk to my friends and family about it afterwards.
 
If the event is part of a ‘deal’ or special offer
 
If I know about it well in advance so I can plan around the event
 
If I have been involved or know someone who is involved in the event
 
If it is value for money
 
If my children want to go
 
If the artists/ company is new to me
 
If I might learn something new or see a new perspective on a subject
 
If it is not particularly ‘mainstream’ or popular I will be more interested
 
If it has been recommended to me
 
Other (please state)

 
 
 
Would you consider yourself to be… (Please select all that apply)
 
A loyal attender of Dance events
 
Adventurous – I’ll try anything once
 
Discoverer of new dance experiences
 
A regular visitor to the venues I know well
 
An occasional attender of Dance events
 
Bit out of touch with the Dance world
 
A keen all-round arts attender
 
A one-time only audience member
 
Other (please state)

 
 
 
How would you describe your taste in arts and culture? (tick all that apply)
 
I like more traditional artforms and events
 
I like new and contemporary art forms and events
 
I don’t really like and experimental things
 
I like to try all types of arts and cultural experiences
 
I like big and spectacular type events
 
I liked to be thrilled and entertained, it has to be fun
 
I like to see things I have experienced before
 
I like to experience the arts as much as I like to participate in them
 
I am not really into arts and culture
 
It is not something I go to all the time
 
I like to attend events I know I will enjoy or learn something from
 
I like to take my children to events they will enjoy or learn something from
 
I love to take my friends and family to an arts or cultural event
 
I like to be the first to know about an upcoming event
 
Something I used to do more off, but not enough now
 
Art and Culture is part of who I am

 
 
 
Generally speaking, how often do you attend pre-performance or post-performance events such as Talks, Q&A’s and workshops?
 
Never
 
Almost Never
 
Occasionally
 
Regularly
 
 
 
How might Bodysurf Scotland improve your experience of attending a Dance event?
   
 
 
 
Please feel free to use this box to leave us any comments, thoughts or feedback.
   
 
 
 
In order to help make our findings more meaningful, please complete a few questions about yourself (all responses will be keep confidentially and anonymously)...
 
 
 
Age
 
Under 16
 
17 to 20 years
 
21 to 30 years
 
31 to 40 years
 
41 to 50 years
 
51 to 60 years
 
61 + years
 
 
 
Gender
 
Male
 
Female
 
 
 
Postcode
   
 
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