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Surveys
2013
March
A
Audience Recall
Audience Recall
0%
Exit Survey
Sex?
Male
Female
What year are you in college?
Freshman
Sophomore
Junior
Senior
Graduate
Other
How often do you watch T.V?
Less than an hour a day
1 to 2 hours a day
2 to 3 hours a day
more than 3 hours a day
Do you respect the opinion of celebrities?
Yes
No
Sometimes
What type of commercial motivates you most to buy a product or service?
Savings
Expert testimony
Celebrity or Pro athlete endorsement
Fear
Do some commercials act as forms of entertainment to you?
Yes
No
If you answered yes to the previous question, can you identify any underlying theme between all or any of the commercials that you view on your own as a source of entertainment?
Yes
No
If you answered yes to the previous question, what themes were you able to identify among the 'entertaining' commercials?
Do you often seek out and search for commercials that you find entertaining on your own time? For example, looking up one of the previously shown commercials on YouTube and then sharing it on Facebook.
Yes
No
What commercial stood out to you the most? Why?
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