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You have been asked to complete a questionnaire of which the findings will be used to INVESTIGATE THE INFLUENCE OF STORE ATMOSPHERICS
ON CUSTOMER PERCEPTIONS IN A CLOTHING RETAIL ENVIRONMENT
. In this study, 20 people are asked to complete a questionnaire that asks questions about the impact of store atmospherics on customer perceptions. It will take approximately 5 minutes to complete the questionnaire. It is important for me to learn your opinions, so please answer the questions as honest as possible. Please answer the questions one-by-one; do not read through the entire questionnaire before answering. Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Nadia Schoeman at [email protected]. Thank you for participating in this study.
 
 
Gender:
 
Male
 
Female
 
 
Age:
 
20-29 years
 
30-39 years
 
40-49 years
 
50-59 years
 
60+ years
 
 
Monthly Income:
 
< R10 000
 
R10 001 - R20 000
 
R20 001 - R40 000
 
> R40 000
 
 
Music 
 
 
On a scale from 1 to 5 (1 being very unlikely and 5 very likely), what would you say the possibility are that the following affects you while shopping inside Woolworths?
Very Unlikely Unlikely Neutral Likely Very Likely
Music genre (Rock; Classical; Pop)
Volume of music
Location of speakers (In dressing room; At pay-point; Between shelves)
 
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