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Surveys
2013
February
A
ASSESSMENT
ASSESSMENT
Marketing Assessment
0%
Exit Survey
How much do you know about marketing?
Alot
Some
Very little
Nothing
What is marketing used for?
Education
Business
Sales
All of the above
STP examines the relationship between:
Strategy, tactics and performance
Service, tactics and performance
Segmentation, targeting and positioning
Segmentation, tactics and performance
Selling, trade and performance
A small specialist market is often referred to as a:
Mass customized market
Niche market
Consumer market
Value added market
) None of the above
An example of direct marketing is?
A letter targeted to a named current customer
A mass market television commercial
A news story in a major newspaper
Merchandising
A buy one get one free in-store offer
Selling, trade and performance:
A strategic alliance
A joint venture
A takeover
A merger
An acquisition
A customer makes an instant decision to purchase a product that they have just seen, such as a chocolate bar at a supermarket checkout. What is this commonly known as?
A shopping purchase
An impulse purchase
An uncommon purchase
A high involvement purchase
None of the above
What are the original 4Ps of the marketing mix?
Performance, Penalty, Perception and Process
Product, Price, Promotion and Place
Probe, Participants, Position and Process
Packaging, Personnel, Price and Product
Persuasion, Positioning, Preservation and Psychology
What are the three additional Ps of the marketing mix sometimes called the service mix?
Physical Evidence, Process and Performance
Physical Evidence, Process and Persuasion
Physical Evidence, Process and People (Participants)
Physical Evidence, Process and Personnel
Permanency, Protection and People
Price skimming is used when:
The retailer seeks to gain a large proportion of the market
The retailer sets a variable price to reflect differences within the competitive market
The retailer has bundled several products together and is charging one price
Thee retailer sets a relatively high price during the early stages of a life cycle to attract customers in obtaining a new product
None of the above
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