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What makes you choose or buy an app in Apple store or Android market?
   
 
 
How do you get informed of a new app?
1 (most likely) 2 (less likely)
Search in Apple store or Android market
Word of mouth (friends, family, colleagues)
TV
Social media
Paper commercial
Internet commercial
 
 
 
What is the most likely way you tell others of an app you like? By:
 
Word of mouth
 
Facebook
 
LinkedIn
 
Email
 
Text message (SMS)
 
 
 
How do you download your apps? Using:
 
Wifi
 
Cable connected to PC
 
Phone subscription
 
 
 
How would you like to know how the app works before buying it?
 
By watching a demo video
 
By using a 2 day trial app
 
 
 
How would you categorize an app that helps you with both direction and service information? (Apple/Android)
 
Navigation category (Apple store)
 
Travel category (Apple store)
 
Transportation category (Android market)
 
Travel & Local category (Android market)
 
 
 
What made you choose that particular category?
   
 
 
 
What price would you pay for an app that gives you direction and service information?
 
$0,99
 
$1,99
 
$2,99
 
$3,99
 
 
 
When you look to buy an app, please rank the following in order of interest (1, 2, 3 where 1=lowest;3=highest):
Benefit(s)
Features
Price