Apple Inc. Products Questionnaire

Q1. Have you purchased the product from Apple Inc?

Yes

No

Q2.Are you satisfied with the product quality?

Yes

No

Q3. Are you satisfied with the product service?

Yes

No

Q4. How does the price of Apple’s products compare with others in the industry?

Higher premium price

Similar premium price

Lower premium price

Q5.Why you pay for the product premium price?

Product feature

Design innovation

Availability of software and peripherals

Corporate reputation

High-quality

After-sales support

Q6. Where did you hear about Apple’s product?

Q7. Which part of the product attracts you?

Fashionable appearance design

User-friendly

Product quality

Product integration

After-sales service

Cost-performance ratio high

Brand reputation

Q8. Why do you think Apple's products are more popular than competitors?

High security

After-sales service

Marketing and sales

Corporate reputation

The CEO’s personal charisma

Quality and design of product

Q9. Will you purchase product from Apple in the future?

Yes

No

Maybe

Q10. Which sentence would you see describes Apple’s products?

Stand for corporate culture

Innovative brand leader in fashion

The king of the touch technology

Aspirational and luxurious brand