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Do you have experience in APPLE products?
If yes, please answer following questions.
If no, the questionnaire is terminated. Thank you. |
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| I would be more likely to purchase a new product category (Apple game console product) if I had a good attitude in the (Apple) brand. |
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| Having a good attitude toward the (Apple) brand would be easy for me on repeat purchase of a brand extension (Apple game console product). |
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| Having a good attitude toward the (Apple) brand would be beneficial for me on repeat purchase of a brand extension (Apple game console product). |
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| In purchasing a new product category (Apple game console product), I could trust my attitude toward the (Apple) brand |
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| Taken everything together, I consider Apple products (e.g. iPad and iPhone) usefulness. |
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| According to my knowledge or experience about Apple, Apple fell short of my expectations. |
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| According to my knowledge or experience about Apple, I intend to purchase Apple products (again). |
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| Taken everything together, I consider the Apple product is worth the money I will pay for. |
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| Using the real product experience with the (Apple) brand would be easy for me to buy a new product category (Apple game console product). |
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