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| Thank you for taking the time to share your opinions. This survey should take no more than 10-15 minutes to complete. We thank you again for providing your valuable insight. |
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| * Into which age range do you fall? |
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| * Into what range does your household income fall? |
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| * Are you currently a full time student? |
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| Please name the top five clothing brands that best represent your sense of style:
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| * Please select all of the following clothing brands of which you are aware. |
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What is your opinion about each of the following brands?
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| * How familiar are you with the Affliction Clothing brand? |
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* How would you describe the current direction of the Affliction clothing brand?
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| * Please select the one answer choice that best describes how you first became aware of Affliction clothing or accessories? |
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Noticed in a retail store
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Through their promotion of Mixed Martial Arts events (event advertising, worn by fighters at event, event merchandise, etc.)
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Through their sponsorship of music events (event advertising, worn by performers at event, event merchandise, etc.)
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Word of mouth from friend or family member
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Noticed it being worn by general public (on the street, in bars/clubs, etc.)
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Saw celebrities wearing it (on TV, in magazines, online, in person, etc.)
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| * When did you first become aware of Affliction clothing or accessories? |
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| * Please select the lines of Affliction clothing or accessories of which you are aware. (Select all that apply) |
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| From this point forward any mention of ‘Affliction clothing or accessories’ refers to all Affliction brands. |
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| * Have you ever purchased any Affliction clothing or accessories? |
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| * Which lines of Affliction clothing or accessories have you purchased for yourself or another person? (Select all that apply) |
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| * For whom have you purchased Affliction clothing or accessories? (Select all that apply) |
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| * What is the primary reason you purchase Affliction clothing or accessories for yourself? |
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| * When you have purchased Affliction clothing or accessories for your spouse/boyfriend/girlfriend was it because…? |
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| * What types of Affliction clothing or accessories have you purchased? (Please select all that apply) |
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* How likely are you to purchase Affliction clothing or accessories in the future?
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How much do you currently associate Affliction with the following activities or cultures?
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How interested are you in the following activities or cultures as a fan or participant?
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| * Which of the following words or phrases do you believe describe Affliction clothing or accessories and the brand attitude? (Please select all that apply) |
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| * If Affliction were to bring their sense of style into new product areas or expand in existing areas, which of the following categories do you think would work well? (Select all that apply) |
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| To what extent do you agree or disagree with the following statements about Affliction.
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| What celebrities (athletes, actors/actresses, musicians, etc.) do you think best represent Affliction? Please name the one male and one female celebrity who you think most represent Affliction's image and sense of style.
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* Please rank (1-4; 1 being your favorite and 4 being your least favorite) each of the following logos:
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 A3 |
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| |  A2
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| |  A1
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| Please explain in some detail why you feel the way you do about these four logos. (Please reference the code located at the bottom right corner of each logo when referring to the logos) | | |
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* How well do you think the phrase "Live Fast" fits with the overall Affliction brand attitude?
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| What other apparel brands are similar to Affliction and compete with Affliction for your apparel purchases? | | |
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| * How do you learn about the latest styles and popular trends? (Select all that apply) |
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| * How would you describe the trend in women’s fashion over the past few years? |
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| To what extent do you agree or disagree with the following statements about the Affliction family of brands?
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| To what extent do you agree or disagree with the following statements about yourself?
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| * What is your marital status? |
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| * Into which ethnic group do you classify yourself? |
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| * What is the highest level of education you have completed? |
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| * Please choose the category that best describes your occupation. |
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