Anthem Adjacency

Thank you for agreeing to answer some questions about your key customers. This should only take a few minutes, and it will help make our follow-up call with you as efficient as possible.

The following questions relate to your three most important customers. By “customer,” we mean the “organization,” not an individual within the organization. Please list the organization names of your most important customers below. Most important customer:

Second most important customer:

Third most important customer:

Taken together, approximately what percent of your total business do your three most important customers represent?

25% or less

26% to 50%

51% to 75%

More than 75%

What brands compete with you in trying to deliver your brand’s value to these key customers?

Indicate on the scales below where your MOST IMPORTANT customer would fall for each of the attributes.

Low

High

Ability to make decisions quickly

Appetite for innovation

Number of competitors

Leadership in their market

Appetite for growth

Focus on vendor capabilities

Focus on big ideas

Trust in you as a partner

Potential to sell in other NewCo offerings

Indicate on each of the scales below where your SECOND important customer would fall?

Low

High

Ability to make decisions quickly

Appetite for innovation

Number of competitors

Leadership in their market

Appetite for growth

Focus on vendor capabilities

Focus on big ideas

Trust in you as a partner

Potential to sell in other NewCo offerings

Indicate on each of the scales below where your THIRD important customer would fall?

Low

High

Ability to make decisions quickly

Appetite for innovation

Number of competitors

Leadership in their market

Appetite for growth

Focus on vendor capabilities

Focus on big ideas

Trust in you as a partner

Potential to sell in other NewCo offerings

Please list your name, title, and company. Thank you for taking the time to complete the survey.