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  1. Surveys
  2. 2011
  3. May
  4. A
  5. Analysis of brand equity in TITAN
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Sex
 
Male
 
Female
 
 
 
Annual Income
 
below 1.5 lakhs
 
1.5 lakhs to 2 lakhs
 
2 lakhs to 2.5 laks
 
above 2.5 lakhs
 
 
 
Age
 
20 to 30
 
30 to 40
 
40 to 50
 
above 50
 
Other
 
 
 
 
Which single company comes to mind first among watch manufacturers?
   
 
 
 
Which other companies come to mind?
 
Titan
 
Rolex
 
Tag Heuer
 
Tissot
 
Cartier
 
Omega
 
Other
 

 
 
 
Which company do you view as the leader among watch manufacturers?
   
 
 
 
Which of the following factors led you to select Titan?
 
Quality
 
Price
 
Service
 
Shape
 
Style
 
Comfort
 
Other
 

 
 
 
Which of the following products of Titan are you aware of?
 
Flora
 
Raga Diva
 
Zoop
 
Octane
 
Fastrack
 
Edge
 
Orion
 
Heritage

 
 
 
Which of the following products of Fastrack are you aware of?
 
Watches
 
Sun glasses
 
Wallets
 
Belts
 
Bags

 
 
 
Based on your understanding of Titan's products, strategy and execution, how do you view its market position a year from now?
 
Improved
 
Same position
 
Declined
 
No Idea
 
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