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2011
April
A
An investigation to the effectivness of In-Game Ad
An investigation to the effectivness of In-Game Ad
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1. Are you male or female?
Male
Female
2. How old are you?
16-17
18-19
20-21
22-23
3. Do you engage in online/computer/video games?
Yes
No
4. If yes, how much time do you spend on this?
(If your answer is 'never', thank you for completing the survey up to this point. You will not need to answer any further questions)
Never
1-2 times a month
1-2 times a week
2-4 times a week
4-6 times a week
Everyday
Other
5. What type of video/online/computer games do you play?
Action (Shooter)
Action-Adventure
Role-playing
Strategy
Sports games
Other
6. Please provide an example
FIFA
Call of Duty
Formula 1
Grand Tourismo
Wii Fit
Bad Company
Red Alert
SIMS
Other (You can state more than 1)
7. When playing computer/video/online games do you notice advertisements within game-play?
Yes
No
Sometimes
8. Do you remember any of these adverts?
Yes
No
Sometimes
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