An Empirical Study of Packaged Food Industry

How much are you aware about following packaged food products?

	Only Heard	Saw Advt.	Saw the Product in a Shop	Actually Used
* Flavoured Milk (E.g. Amul Kool, Britannia Act' Mind)

* Pani puri, Bhel puri (E.g. Haldiram's Pani Puri)

* Ready to eat meals (E.g. MTR Dal Makhani, Palak Paneer, Pulao, Lachha Paratha)

* Ready to cook mixes (E.g. MTR Methi Mutter, Veg Kadhai)

* Mixed Spices (E.g. MTR Chana Masala, Pav Bhaji Masala, Sabzi Masala)

* Juices (E.g. Tropicana)

* Sweets (E.g. MTR Rasogolla, Haldiram's Soan Papdi)

How frequently do you consume packaged food products?

The following factors affect your choice for specific packaged food product?

* You would buy Ready-to-eat & Ready-to-cook packaged food products due to (tick as much as applicable)

○ Your lifestyle

○ Not know how to cook

○ Know how to cook but enjoy new cuisines in form of ready meals

○ Save time & efforts as stay alone for education or for job

○ Long working hours

○ Add taste to food while eating

Other

* You would not buy Ready-to-eat & Ready-to-cook packaged food products because of (tick as much as applicable)

○ Low cost of home preparation

○ Differences in tastes between home prepared and purchased

○ Lack of awareness of products availability in the market

○ Non-availability of packaged food products

○ Simply hate packaged food products

○ Your thinking of its unhealthiness

Other

How much you loyal towards the following Company's/ brand of packaged food product?

How much the following source convince you for buying packaged food products?

Do you think packaged food products are a convenient substitute of home cooked meals?

9. Your satisfaction level (On the basis of Quality) from different packaged food products (taking products of companies: Amul, Britannia, PepsiCo, Haldiram's & MTR in mind)

How satisfied are you with the following: