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  2. 2012
  3. June
  4. A
  5. AN ANALYSIS OF POSSIBLY MISLEADING ELEMENTS IN COS
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Assalamualaikum / Greetings !

This survey is conducted as a partial requirement for the completion of the Bachelor in Business Management (Hons.) Marketing.

I am currently conducting a research on “An Analysis of Possibly Misleading Elements in Cosmetic Commercial Ads and the Impact of These Elements on the Loyalty of the Customers”. I would like to invite your participation in this survey by filling up the attached questionnaire. All information will be treated with the strictest confidentiality and only the aggregate data will be analyzed. In other words, individuals who respond of this questionnaire will not be identified.

The survey will take approximately 5 minutes and your participation is very much appreciated.
Thank you very much for your time and support.

Please start with the survey now by clicking on the Continue button below.
 
 
 
* Gender
 
Male
 
Female
 
 
* Age
 
Below 20 years
 
21-30 years
 
31-40 years
 
41-50 years
 
51 years and above
 
 
* Occupation
 
Government Servant
 
Self-employed
 
Private Servant
 
Student
 
 
* Average Income
 
Below RM500
 
RM501-RM1000
 
RM1001-RM2000
 
RM2001 and above
 
 
* Education Level
 
SPM or lower
 
Certificate/Diploma
 
Degree
 
Master/PhD and above
 
 
Loyalty of Customers
Strongly Disagree Disagree Neutral Agree Strongly Agree
* The cosmetic ads should have reliability and trustworthy elements to attract the customers
* I have the right and aware to ensure the brands are able to produce the product as advertised
* I am dissapointed when the cosmetic product purchased does not work as expected
* I would not recommend to other users to purchase the product if the product does not work as advertised
* I would not re purchase the product if the product is not effective as advertised
 
 
The Storytelling
Strongly Disagree Disagree Neutral Agree Strongly Agree
* I am emotionally connected with the storytelling in cosmetic ads
* A good storytelling in ads able to caught my attention towards the brand/ product
* I found the storytelling ads is very convincing and reliable
* The storytelling ads help me to aware/recognize and memorize the brand/ product
* After viewing the storytelling ad, I would consider purchasing the product
 
 
The Celebrity Endorsement
Strongly Disagree Disagree Neutral Agree Strongly Agree
* I do believe products endorsed/ advertised by a celebrities is a high quality product
* I do believe the celebrities used those products that they themselves endorse/ advertised
* I bought the product because of the brand endorsed/ advertised by my favourite celebrity
* I do believe the celebrity give a true picture of products through the ads
* The celebrity endorsed in the ads increase the reliability and trustworthy level towards the brand/ product
 
 
Beauty Retouching
Strongly Disagree Disagree Neutral Agree Strongly Agree
* I realize that certain cosmetics ads using 'beauty retouching' (eg: Photoshop / edit images) in their advertisements
* Technique 'beauty retouching' is still acceptable as long as it is not used beyond a certain limit
* Beauty retouching techniques helps make the ads more attractive and able to influence purchase behavior
* I found the ads with beauty retouching reflect the low reliability and trustworthy brand
* I would not purchase any cosmetic product that use excessive beauty retouching
 
Thank You for your participation!
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