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| * Please enter your respondent PIN ID: | | |
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Please read each question carefully. You will not be able to return to previous questions as you continue through the survey.
How would you estimate your overall driving distances in the Prius during the past two weeks compared to the distances that you typically drive with your regular vehicle? (Please select one option from the following table.)
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| During the past two weeks, what percent of your personal trips (you as the driver) has been taken with the Prius? (Please select one response.) |
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| Please indicate the types of trips in which you have been the driver, but you intentionally did not drive the Prius. (Please select all that apply.) |
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| * Could you please elaborate on the general reasons as to why you did not take the Prius on these trips? | | |
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| How many times has the Prius has been fueled during the past two weeks? (Please select one response.) |
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| How many times have you fueled the Prius during the past two weeks? (Please select one response.) |
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| Overall, do you consider that the power and energy consumption display (on the navigation screen in the dashboard center) enhances or detracts from your experience with the Prius? (Please select one response.) |
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| What display on the central display screen do you use most while driving? |
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Please indicate your agreement with the following statements.
Because of the Prius power and energy consumption display, I do not accelerate as hard I do when driving my normal vehicle. (Please select one response.) |
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| Because of the Prius power and energy consumption display, I brake longer and slower than I do when driving my conventional vehicle. (Please select one response.) |
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| Because of the Prius power and energy consumption display, I am distracted while driving. (Please select one response.) |
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| Because of the Prius power and energy consumption display, I am more aware of my driving efficiency. (Please select one response.) |
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| Because of the Prius power and energy consumption display, I actively try to improve my driving efficiency. (Please select one response.) |
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| Based on the information on the Prius power and energy consumption display, the average miles per gallon that I am getting with the hybrid is: |
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| Now, we would like to get an idea of your impression of the hybrid Prius in comparison to your personal vehicle. For this set of attribute ratings, please consider your normal vehicle as the benchmark. Assuming that your vehicle is rated as a “3” across all categories, please rate the hybrid Prius relative to how you think it performs versus your current vehicle.(Please select one response in each row below.)
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| Do you have any comments about specific things you like about the Prius? | | |
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| Do you have any comments about specific things you dislike about the Prius? | | |
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| Overall, how has the Prius met your expectations? (Please select one response.) |
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For this question, we would like you to compare two hypothetical vehicles that you would be considering for purchase. The two vehicles are the same in terms of body style, features, and performance. One vehicle is more expensive to purchase but is more fuel-efficient, and thus it will save you money in fuel costs over time. “Model A” is the cheaper and less efficient one, and “Model B” is the more expensive and more efficient one. Model A gets 50 miles to the gallon, while Model B is 20% more fuel-efficient than Model A and gets 60 miles to the gallon. At current fuel prices, Model A has a fuel cost of $0.10 per mile versus $0.08 per mile for Model B. Your driving habits with the two vehicles are the same as they were before entering this study; there is no recharging with either vehicle.
Consider whether or not you would pay more for the “Model B” vehicle with improved fuel economy. If you would pay more, how much more would you pay? Consider the following table that lists many potential price differentials between Model A and Model B.
At each price differential, we would like you to indicate the probability with which you think you would opt for Model B over Model A. The price differential is only the difference in purchase price between the two vehicles; it does not account for the gasoline savings.
Please choose only one response for each row below.
If you have any questions about this exercise, please contact Elliot Martin at [email protected].
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| If you are willing to pay more for fuel economy, what criteria would drive your decision? (Please select one response.) |
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| * Please rank your main motivations for paying more for fuel economy than you expect to recover in savings? (Please rank 1 to 4, with 1 reflecting your top reason and 4 your least important reason.) |
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| Reduce personal contributions to global warming |
| | | Spend less time at the gasoline station |
| | | Reduce personal contributions to foreign oil dependence |
| | | Reduce personal contributions to local air and water pollution |
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