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  2. 2011
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  5. Alfred Angelo UK Shop Survey

Alfred Angelo UK Shop Survey

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We would appreciate if you would answer the following questions about the current bridal market and how the Alfred Angelo brand competes in your store. The information you provide will aid our ongoing effort to provide you with the best products and service possible.
Thank you very much.
 
 
BRIDAL QUESTIONS:
 
 
 
FROM
£    
TO
£    
 
 
 
Starting price point
£    
Ending price point
£    
 
 
 
1.
   
2.
   
3.
   
 
 
 
1.
   
2.
   
3.
   
 
 
 
Which BRIDAL BRAND’S ADVERTISING is most effective for your shop (pulls the most customers into your shop)?
   
 
 
 
What percentage of Missy sized and W sized BRIDALS is sold OFF THE RAIL vs. SPECIAL ORDER?

MISSY SIZED
Off the Rail
%
Special Order
%
 
 
 
W SIZED
Off the Rail
%
Special Order
%
 
 
 
During the past year, has your OFF THE RAIL bridal business changed?
 
No, remained the same
 
Yes, increased
 
Yes, decreased
 
 
 
In your opinion, why have your OFF THE RAIL sales increased?
   
 
 
Please rate the Alfred Angelo BRIDAL line on the attributes listed below.
Excellent Good Fair Poor
Styling
Quality
Delivery
Value
Size / Fit
Salability
Mark up/Profitability
Customization
Customer Demand
Colour Offer
Immediate Availability of Stock
Advertising
Marketing Support
 
 
 
Please tell us if there are any changes you would like us to make to our BRIDAL OFFER to better serve you (e.g. products, services, policies)?
   
 
 
 
During the past year, have your total BRIDAL GOWN sales changed? (all brands)
 
NO CHANGE
 
SALES INCREASED
 
SALES DECREASED
 
 
 
By what percentage have your BRIDAL sales increased?
 
<10%
 
10% - 29%
 
30% - 49%
 
50% - 69%
 
70% - 89%
 
90% or more
 
 
 
By what percentage have your BRIDAL sales decreased?
 
<10%
 
10% - 29%
 
30% - 49%
 
50% - 69%
 
70% - 89%
 
90% or more
 
 
 
BRIDESMAID QUESTIONS:
 
 
 
FROM
£    
TO
£    
 
 
 
Starting price point
£    
Ending price point
£    
 
 
 
1.
   
2.
   
3.
   
 
 
 
1.
   
2.
   
3.
   
 
 
 
Which BRIDESMAID BRAND’S ADVERTISING is most effective for your shop (pulls the most customers into your shop)?
   
 
 
Please rate the Alfred Angelo BRIDESMAID line on the attributes listed below.
Excellent Good Fair Poor
Styling
Quality
Delivery
Value
Size / Fit
Salability
Mark up/Profitability
Customization
Customer Demand
Colour Offer
Immediate Availability of Stock
Advertising
Marketing Support
 
 
 
Please tell us if there are any changes you would like us to make to our BRIDESMAID OFFER to better serve you (e.g. products, services, policies)?
   
 
 
 
During the past year, have your total BRIDESMAID GOWN sales changed? (all brands)
 
NO CHANGE
 
SALES INCREASED
 
SALES DECREASED
 
 
 
By what percentage have your BRIDESMAID sales increased?
 
<10%
 
10% - 29%
 
30% - 49%
 
50% - 69%
 
70% - 89%
 
90% or more
 
 
 
By what percentage have your BRIDESMAID sales decreased?
 
<10%
 
10% - 29%
 
30% - 49%
 
50% - 69%
 
70% - 89%
 
90% or more
 
 
 
SALES, CUSTOMER SERVICE AND CREDIT QUESTIONS
 
 
 
17. How do you prefer to buy for your store?
 
At the Harrogate Bridal Exhibition
 
At a Hotel Show
 
In Shop with Photographs/Presenter
 
Over the Telephone with Printed Material in Hand
 
Through E-mail or an On-Line ordering system

 
 
Please rate your sales experience with Alfred Angelo at the Harrogate Bridal Exhibition on the following attributes. How satisfied are you with the following:
Excellent Good Fair Poor N/A
Environment Suitable for Placing Orders
Sales Reps Were Available
I Felt Welcome
I Was Entertained
I Was Informed
Exhibition Was Worthwhile
Sales Presentation
 
 
 
19. Please add any suggestions for improving our environment, presentation or hospitality at the Harrogate Bridal Exhibition
   
 
 
Please rate your sales experience with Alfred Angelo at the Hotel Shows you attend on the following attributes. How satisfied are you with the following:
Excellent Good Fair Poor N/A
Environment Suitable for Placing Orders
Sales Reps Were Available
I Felt Welcome
I Was Entertained
I Was Informed
Exhibition Was Worthwhile
Sales Presentation
 
 
 
21. Please add any suggestions for improving our environment, presentation or hospitality at the Hotel Shows you attend
   
 
 
Please evaluate your Sales Rep on the following attributes:
Strongly Disagree Disagree Agree Strongly Agree N/A
Rep is Polite
Rep is Knowledgeable
Rep Understands my Problems / Needs
Rep is Efficient
Rep is Easy to Reach
Rep Returns Calls
 
 
 
Please tell us if there are any changes you would like us to make to our SALES POLICIES OR OFFERS to better serve you?
   
 
 
Please evaluate your experience with our CUSTOMER SERVICE on the following attributes:
Strongly Disagree Disagree Agree Strongly Agree N/A
Rep is Polite
Rep is Knowledgeable
Rep understands my Problems / Needs
Rep is Efficient
Rep is Easy to Reach
Rep Returns Calls
 
 
 
Please tell us if there are any changes you would like us to make to our CUSTOMER SERVICE POLICIES OR OFFERS to better serve you?
   
 
 
Please evaluate your CREDIT CONTROL DEPARTMENT
on the following attributes:
Strongly Disagree Disagree Agree Strongly Agree N/A
Rep is Polite
Rep is Knowledgeable
Rep understands my Problems / Needs
Rep is Efficient
Rep is Easy to Reach
Rep Returns Calls
 
 
 
Please tell us if there are any changes you would like us to make to our CREDIT POLICIES OR OFFERS to better serve you?
   
 
 
 
GENERAL BRIDAL MARKET QUESTIONS:
 
 
 
1.
   
2.
   
3.
   
 
 
 
Have you changed how you operate your business in response to the economic conditions of the past few years?
 
Yes
 
No
 
 
 
What changes have you had to make to compete in today’s marketplace?
   
 
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