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  2. 2011
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  5. Alfred Angelo Store Survey - Australia

Alfred Angelo Store Survey - Australia

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We would appreciate if you would answer the following questions about the current bridal market and how the Alfred Angelo brand competes in your store. The information you provide will aid our ongoing effort to provide you with the best products and service possible.
Thank you very much.
 
 
BRIDAL QUESTIONS:
 
 
 
FROM
$    
TO
$    
 
 
 
Starting price point
$    
Ending price point
$    
 
 
 
1.
   
2.
   
3.
   
 
 
 
1.
   
2.
   
3.
   
 
 
 
Which BRIDAL BRAND’S ADVERTISING is most effective for your store(pulls the most customers into your store)?
   
 
 
 
What percentage of Missy sized and W sized BRIDALS is sold OFF THE RACK vs. SPECIAL ORDER?

MISSY SIZED
Off the Rack
%
Special Order
%
 
 
 
W SIZED
Off the Rack
%
Special Order
%
 
 
 
During the past year, has your OFF THE RACK bridal business changed?
 
No, remained the same
 
Yes, increased
 
Yes, decreased
 
 
 
In your opinion, why have your OFF THE RACK sales increased?
   
 
 
Please rate the Alfred Angelo BRIDAL line on the attributes listed below.
Excellent Good Fair Poor
Styling
Quality
Delivery
Value
Size / Fit
Salability
Mark up/Profitability
Customization
Customer Demand
Colour Offer
Immediate Availability of Stock
Advertising
Marketing Support
 
 
 
Please tell us if there are any changes you would like us to make to our BRIDAL OFFER to better serve you (e.g. products, services, policies)?
   
 
 
 
During the past year, have your total BRIDAL GOWN sales changed? (all brands)
 
NO CHANGE
 
SALES INCREASED
 
SALES DECREASED
 
 
 
By what percentage have your BRIDAL sales increased?
 
<10%
 
10% - 29%
 
30% - 49%
 
50% - 69%
 
70% - 89%
 
90% or more
 
 
 
By what percentage have your BRIDAL sales decreased?
 
<10%
 
10% - 29%
 
30% - 49%
 
50% - 69%
 
70% - 89%
 
90% or more
 
 
 
BRIDESMAID QUESTIONS:
 
 
 
FROM
$    
TO
$    
 
 
 
Starting price point
$    
Ending price point
$    
 
 
 
1.
   
2.
   
3.
   
 
 
 
1.
   
2.
   
3.
   
 
 
 
Which BRIDESMAID BRAND’S ADVERTISING is most effective for your store (pulls the most customers into your store)?
   
 
 
Please rate the Alfred Angelo BRIDESMAID line on the attributes listed below.
Excellent Good Fair Poor
Styling
Quality
Delivery
Value
Size / Fit
Salability
Mark up/Profitability
Customization
Customer Demand
Colour Offer
Immediate Availability of Stock
Advertising
Marketing Support
 
 
 
Please tell us if there are any changes you would like us to make to our BRIDESMAID OFFER to better serve you (e.g. products, services, policies)?
   
 
 
 
During the past year, have your total BRIDESMAID GOWN sales changed? (all brands)
 
NO CHANGE
 
SALES INCREASED
 
SALES DECREASED
 
 
 
By what percentage have your BRIDESMAID sales increased?
 
<10%
 
10% - 29%
 
30% - 49%
 
50% - 69%
 
70% - 89%
 
90% or more
 
 
 
By what percentage have your BRIDESMAID sales decreased?
 
<10%
 
10% - 29%
 
30% - 49%
 
50% - 69%
 
70% - 89%
 
90% or more
 
 
 
SALES, CUSTOMER SERVICE AND CREDIT QUESTIONS
 
 
 
17. How do you prefer to buy for your store?
 
At Market
 
At a Hotel Show
 
In Shop with Photographs/Catalog
 
Over the Telephone with Printed Material in Hand
 
Through E-mail or an On-Line ordering system

 
 
 
In addition to our current Spring Collection, would you also like us to offer a small Fall Collection of bridal and bridesmaid gowns?
 
Yes
 
No
 
 
Please evaluate your Sales Rep on the following attributes:
Strongly Agree Agree Disagree Strongly Disagree N/A
Rep is Polite
Rep is Knowledgeable
Rep Understands my Problems / Needs
Rep is Efficient
Rep is Easy to Reach
Rep Returns Calls
 
 
 
Please tell us if there are any changes you would like us to make to our SALES POLICIES OR OFFERS to better serve you?
   
 
 
Please evaluate our CUSTOMER SERVICE Reps on the following attributes:
Strongly Agree Agree Disagree Strongly Disagree N/A
Reps are Polite
Reps are Knowledgeable
Reps understand my Problems / Needs
Reps are Efficient
Reps are Easy to Reach
Reps Returns Calls
 
 
 
Please tell us if there are any changes you would like us to make to our CUSTOMER SERVICE POLICIES OR OFFERS to better serve you?
   
 
 
Please evaluate your CREDIT rep on the following attributes:
Strongly Agree Agree Disagree Strongly Disagree N/A
Rep is Polite
Rep is Knowledgeable
Rep understands my Problems / Needs
Rep is Efficient
Rep is Easy to Reach
Rep Returns Calls
 
 
 
Please tell us if there are any changes you would like us to make to our CREDIT POLICIES OR OFFERS to better serve you?
   
 
 
 
GENERAL BRIDAL MARKET QUESTIONS:
 
 
 
1.
   
2.
   
3.
   
 
 
 
Have you changed how you operate your business in response to the economic conditions of the past few years?
 
Yes
 
No
 
 
 
What changes have you had to make to compete in today’s marketplace?
   
 
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